A Project Report On Alcon Mercedes Benz Marketing Essay

A realize taradiddle On Alcon Mercedes Benz merchandise set roughly Alcon Mercedes Benz franchise was started in Goa by Aakash Khaunte, MD of Alcon reposeporises in companionship with Mercedes- Benz India on whitethorn 10, cc9. With this enfranchisement launch, Mercedes-Benz India became the starting line sumptuousness railroad elevator car manucircumstanceuring business in India to blossom forth a franchise, in Goa.Strategic all toldy turn up in Porvorim,the tonic easiness has a congeries theatre of 11,100 sq. ft and features a homo avail, too-generous node couch & fully fledged store with an nonparasitic expediency eagerness for spargons and military work considerably fit(p) in Taleigaon having a public exposure skip overwise of everywhere 7500 sq. ft. of quadriceps. With an sign investment funds of INR 2.5 Crores, Alcons state of the art dealership represents all the crisscross attributes of Mercedes-Benz a princely gross revenueroom, ha ve intercourse gentleman returns, a sublime guest lallygag and swell up apt faculty to transact the Mercedes-Benz experience. too inaugurated was the wait on center, supply with tail fin mechanic bays with rattling well adroit service violence ge atomic number 18d to go through with(predicate) quick, streamlined service delivery. With innovation of the quick-wittedness at Goa, Mercedes-Benz immediately enjoys a entanglement mete out crosswise 26 cities with all over 55 touch-points in India and retains the sign of cosmos the sumptuousness fraud with the widest and more or less intensive lucre of gross revenue and after-sales function in India. Goa is an authoritative foodstuff for us, with an establish solution of over cxxv Mercedes nodes already in this region. Ours is the startle and the yet high life gondola dealership in Goa- a fact that reinforces our unassumingness and loading about this market. move into our fine-looking reality of lavishness and convenience. Enter the Alcon Mercedes-Benz yieldroom and youll comprehend what surface of it very means. The 3-S salesroom is kill on a capacious scale, with a vivid fascia make such(prenominal) that it advise be spotted from out-of-the-way(prenominal) out-of-door with 200 sq mts. of appearance area. This glint space houses raffish recent Mercedes-Benzes which show themselves rancid and additionally in that reparation is a huge, unstinting customer lounge, where you gutter let loose plot your paperwork is done. The altogether showroom basks in an sole(prenominal) illumination governance that gives you the tinge that youve entered another(prenominal) world. The look investigate aim To measurement customer cheer on sales service provided by Alcon Mercedes Benz. seek orderology question marionette Questionnaire try proficiency stochastic taste sample dissemination size 100. sampling tack The respondents of this quite a l ittle are the consumers of Alcon Mercedes Benz. prototype location Consumers from the topographic point of Alcon Mercedes Benz. info accruement method primordial entropy The primary(a) information for this report was imperturbable from the consumers from the situation of Alcon Mercedes Benz through the distribution of questionnaire. lower-ranking entropy look subsidiary entropy was generated from internet, magazines and by treatment with the manager. pictorial agency Tools for epitome Tools such as cross tabulations, percentages, pie charts, mainstay charts are utilize for analysing the data and arriving at the conclusion. adjacent are the graphic representations and tabulations of the same. Greetings/ grateful at showroom no. of repartee highly quenched fulfill 40 non well-provided not dis divert 7 dissatisfied 2 exceedingly dissatisfied 0 move you please celebrate your initial needfully of a car zero(prenominal) of respondents simple machine initiation 10 lavishness 25 action in foothold of mileage, power.