Hungry for LOVE

Everyone has desires, and one desire, love, is one for which most people crave. Pablo Neuron's poem â€Å"l Crave Your Mouth, Your Voice, Your Hair,† describes how someone is hungry for love. Other poets express this craving for love as fatal as others will tend to kill to be loved. In â€Å"Sonnet 43† by Elizabeth B. Browning and â€Å"Sonnet 116† by Shakespeare also express how powerful love can be. Although there are many differences, they share similarities with the devices they used to convey their messages.They both used imagery to describe the measurement of love in a creative way. Also, they used diction to express the realness in undying love. This is also shown through figurative language. The two sonnets use a wide variety of literary devices to clearly say love is forever. For Elizabeth and Shakespeare, love is far more complex than romance. They each discuss the measurement that is put on love through imagery, which helps define the overall meaning i n the poems. In Sonnet 43, line 2, it reads † I love thee to the depth and breadth and height. Elizabeth found a creative way to depict images of space, time, and eternity. She's basically saying there's no set height of how much she loves his person. In sonnet 1 16, line 8, Shakespeare says â€Å"whose worth's unknown, although his height be taken. † He's clearly saying we don't know the value of love, but we're always trying to measure it. Nevertheless, the two sonnets use imagery to help clarify that if it is true love, then it can not be measured nor contained; it will forever prosper past limitations.In Sonnet 43 and Sonnet 1 16, the diction used is quite different in tones, but they both state the same overall meaning. In Elizabethan Sonnet, 43, her word choice voiced a tone of Joy, proud, and strength. The words she used like freely, grace, all my life, and passion all meant that her love was unconditional for this person. Unconditional means you love this person through all the bad and good times, and nothing can replace or alter that feeling.In Shakespearean Sonnet, 1 16, his word choice created a tone of confidence and more adamant. Words like remove, impediments, ever-fixed, and proved guided him in expressing that if it is true love then it will conquer and defy time and death by continuing on after people go away or move on. Although the tones are different, the diction used in both sonnets state hat love is undying by clarifying it does not change regardless of the best or worst situation. Both Browning and Shakespeare took a deeper spin on what love really is.They used a vide variety of figurative language, but the two sonnets contain similar hyperbole that exaggerated how powerful love can be. In Sonnet 43, she says † I love thee with the breath, smiles, tears, of all my life.. † This is hyperboloids because you can't love someone with everything in you before you even have met them. In Sonnet 1 16, Shakespeare wrote, à ¢â‚¬  but bears it out even to the edge of doom. This is overdone because we don't know what the edge of doom is. It's Just a more inventive way to say love is unaffected throughout time and remains so after death.The use of hyperbole explain how love is the most over the top feeling, and why it is the only real thing in people's lives. Love is the most complicated feeling, but yet the best one as well. Just like Elizabeth and Shakespeare, majority of poets write about how love is boundless and continuous. Through imagery, they both express that you can't measure the existence of love; limitations cannot delay or damage it. The declaration of love that will survive the grave in Sonnet 43 is similar to how love defies death in Sonnet 1 16, which is shown through diction.Elizabeth is articulating feelings of love about someone, but Shakespeare is persistence in explaining love in its most ideal form; however, they both used figurative language to stretch out in someway Just how real and pure love is. The connection between the two sonnets illustrates that love's actual worth is not known its remains a mystery. In conclusion, each poet did a phenomenal Job by using literary devices in similar ways to clearly state love is eternal.

The Return: Midnight Chapter 1

â€Å"Dear Diary, I'm so frightened I can hardly hold this pen. I'm printing rather than writing in cursive, because that way I have more control. What am I terrified of, you ask? And when I say â€Å"of Damon†you don't believe the answer, not if you'd seen the two of us a few days ago. But to understand, you have to know a few facts. Have you ever heard the phrase â€Å"Al bets are off†? It means that anything, anything, can happen. So that even somebody who figures out odds and takes bets from people gives them back their money. Because a wild card has entered the situation. You can't even figure the odds to take a bet. That's where I am. That's why my heart is pounding in my throat and head and ears and fingertips in fear. Al bets are off. You can see how shaky even my printing is. Suppose my hands shake like this when I go in to see him? I might drop the tray. I might annoy Damon. And then anything might happen. I'm not explaining this right. What I should be saying is that we're back: Damon and Meredith and Bonnie and me. We went to the Dark Dimension and now we're home again, with a star ball – and Stefan. Stefan was tricked into going there by Shinichi and Misao, the brother and sister kitsune, or evil fox-spirits, who told him that if he went to the Dark Dimension he could get the curse of being a vampire removed and become human again. They lied. All they did was leave him in a stinking prison, with no food, no light, no warmth†¦until he was at the point of death. But Damon – who was so different back then – agreed to lead us to try to find him. And, oh, I can't even begin to describe the Dark Dimension itself. But the important thing is that we finally found Stefan, and that by then we'd found the Twin Fox key we needed to release him. But – he was a skeleton, poor boy. We carried him out of the prison on his pallet, which later Matt burned; it was so infested with creepy-crawlies. But that night we gave him a bath and put him to bed†¦and then we fed him. Yes, with our blood. All the humans did it except Mrs. Flowers, who was busy making poultices for where his poor bones were almost sticking out of his skin. They had starved him to that point! I could kill Them with my own hands – or my Wings Powers – if only I could use them properly. But I can't. I know there is a spell for Wings of Destruction, but I have no idea how to summon it. At least I got to see how Stefan blossomed when being fed with human blood. (I admit that I gave him a few extra feedings that weren't on his chart, and I'd have to be an idiot not to know that my blood is different from other people's – it's much richer and it did Stefan amazing amounts of good.) And so Stefan recovered enough that the next morning he was able to walk downstairs to thank Mrs. Flowers for her potions! The rest of us, though – all the humans – were totally exhausted. We didn't even think about what had happened to the bouquet, because we didn't know it had anything special in it. We'd gotten it just as we were leaving the Dark Dimension, from a kind white kitsune who'd been in the cell across from Stefan's before we arranged a jailbreak. He was so beautiful! I never knew a kitsune could be kind. But he had given Stefan these flowers. Anyway, that morning Damon was up. Of course, he couldn't contribute any of his own blood, but I honestly think he would have, if he could. That was the way he was back then. And that's why I don't understand how I can feel the fear I feel now. How can you be terrified of someone who's kissed you and kissed you†¦and called you his darling and his sweetheart and his princess? And who has laughed with you with his eyes dancing with mischief? And who's held you when you were frightened, and told you there was nothing to be afraid of, not while he was there? Someone you only had to glance at to know what he was thinking? Someone who has protected you, no matter what the cost to himself, for days on end? I know Damon. I know his faults, but I also know what he's like inside. And he's not what he wants people to think he is. He's not cold, or arrogant, or cruel. Those are fa?ades he puts on to cover himself, like clothes. The problem is that I'm not sure he knows he isn't any of these things. And right now he's all mixed-up. He might change and become all of them – because he's so confused. What I'm trying to say is, that morning only Damon was really awake. He was the only one who saw the bouquet. And one of the things Damon definitely is, is curious. So he unwrapped all the magical wards from it and it had a single pitch-black rose in the center. Damon has been trying to find a black rose for years, just to admire it, I think. But when he saw this one he smelled it†¦and boom! The rose disappeared! And suddenly he was sick and dizzy and he couldn't smell anything and all his other senses were dulled as well. That was when Sage – oh, I haven't even mentioned Sage, but he's a tall bronze gorgeous hunk of a vampire who's been such a good friend to all of us – told him to suck in air and to hold it, to push it down into his lungs. Humans have to breathe that way, you see. I don't know how long it took Damon to realize that he really was a human, no joke, nothing anyone could do about it. The black rose had been for Stefan; and it would have given him his dream of being human again. But when Damon realized it had worked its magic on him†¦ That's when I saw him look at me and lump me in with the rest of my species – a species he's come to hate and scorn. Since then I haven't dared look him in the eye again. I know he loved me just days ago. I didn't know that love could turn to – well, to all the things he feels now about himself. You'd think it would be easy for Damon to become a vampire again. But he wants to be as powerful a vampire as he used to be – and there isn't anyone like that to exchange blood with him. Even Sage disappeared before Damon could ask him. So Damon is stuck like this until he finds some strong, powerful, and prestigious vampire to go through the whole process of changing him. And every time I look into Stefan's eyes, those jewel-green eyes that are warm with trust and gratitude – I feel terror, too. Terror that somehow he'll be snatched away again – right out of my arms. And†¦terror that he'll find out how I've come to feel about Damon. I hadn't even realized myself how much Damon has come to mean to me. And I can't†¦ stop†¦my feeling†¦for him, even if he hates me now. And, yes, damn it, I'm crying! In a minute, I have to go take him his dinner. He must be starving, but when Matt tried to take him something earlier today, Damon threw the whole tray at him. Oh, please, God, please don't let him hate me! I'm being selfish, I know, in just talking about what's going on with Damon and me. I mean, things in Fell's Church are worse than ever. Every day more children become possessed and terrify their parents. Every day, parents get angrier with their possessed children. I don't even want to think about what's going on. If something doesn't change, the whole place will be destroyed like the last town Shinichi and Misao visited. Shinichi†¦he made a lot of predictions about our group, about things we've kept secret from the others. But the truth is, I don't know if I want to hear any of his riddles solved. We're lucky in one way. We have the Saitou family to help us. You remember Isobel Saitou, who pierced herself so horribly while she was possessed? Since she's gotten better, she's become a good friend, and her mother, Mrs. Saitou, and her grandmother, Obaasan, too. They give us amulets – spells to keep evil away, written on Post-it Notes or little cards. We're so grateful for that kind of help. Someday maybe we can repay them all. Elena Gilbert put down the pen reluctantly. Shutting her diary meant having to face the things she had been writing about. Somehow, though, she managed to make herself walk downstairs to the kitchen and take the dinner tray from Mrs. Flowers, who smiled encouragingly at her. As she set out for the boardinghouse's storage room, she noticed that her hands were trembling so that the entire tray of food she was carrying jingled. Since there was no access to the storage room from inside, anyone who wanted to see Damon had to go out the front door and around to the addition tacked on near the kitchen garden. Damon's lair, people were cal ing it now. As she passed the garden Elena glanced sideways at the hole in the middle of the angelica patch that was the powered-down Gateway where they'd come back from the Dark Dimension. She hesitated at the storage room door. She was stil trembling, and she knew that was not the right way to face Damon. Just relax, she told herself. Think of Stefan. Stefan had had a grim setback when he'd found that there was nothing left of the rose, but he had soon recovered his usual humility and grace, touching Elena's cheek and saying that he was thankful just to be there with her. That this closeness was al he asked of life. Clean clothes, decent food – freedom – al these were worth fighting for, but Elena was the most important. And Elena had cried. On the other hand, she knew that Damon had no intention of remaining as he now was. He might do anything, risk anything†¦to change himself back. It had actual y been Matt who had suggested the star bal as a solution for Damon's condition. Matt hadn't understood either the rose or the star bal until it was explained that this star bal , which was probably Misao's, contained within it most or al of her Power, and that it had become more bril iant as it absorbed the lives that she took. The black rose had probably been created with a liquid from a similar star bal – but no one knew how much or whether it was combined with unknown ingredients. Matt had frowned and asked, if the rose could change a vampire to a human, could a star bal change a human to a vampire? Elena hadn't been the only one to see the slow rising of Damon's bent head, and the glimmer in his eyes as they traveled the length of the room to the star bal fil ed with Power. Elena could practical y hear his logic. Matt might be total y off track†¦but there was one place a human could be sure to find powerful vampires. In the Dark Dimension – to which there was a Gateway in the boardinghouse's garden. The Gateway was closed right now†¦for lack of Power. Unlike Stefan, Damon would have absolutely no qualms about what would happen if he had to use al the star bal ‘s liquid, which would result in the death of Misao. After al , she was one of the two foxes who had abandoned Stefan to be tortured. So all bets were off. Okay, you're scared; now deal with it, Elena told herself fiercely. Damon's been in that room for almost fifty hours now and who knows what he's been plotting to do to get hold of the star bal . Stil , somebody's got to get him to eat – and when you say â€Å"somebody,†face it, it's you. Elena had been standing at the door so long that her knees were starting to lock. She took a deep breath and knocked. There was no answer, and no light went on inside. Damon was human. It was quite dark outside now. â€Å"Damon?†It was meant to be a cal . It came out a whisper. No answer. No light. Elena swal owed. He had to be in there. Elena knocked harder. Nothing. Final y, she tried the knob. To her horror it was unlocked, and it swung open to reveal an interior as dark as the night around Elena, like the maw of a pit. The fine hairs at the back of Elena's neck were standing up. â€Å"Damon, I'm coming in,†she managed in a bare whisper, as if to convince herself by her quietness that there was nobody there. â€Å"I'l be silhouetted against the very edge of the porch light. I can't see anything, so you have al the advantages. I'm carrying a tray with very hot coffee, cookies, and steak tartar, no seasonings. You should be able to smel the coffee.† It was odd, though. Elena's senses told her that there was no one standing directly in front of her, waiting for her to literal y run into him. Al right, she thought. Start with baby steps. Step one. Step two. Step three – I must be wel into the room now, but it's stil too dim to see anything. Step four†¦ A strong arm came out of the darkness and locked in an iron grip around her waist, and a knife pressed against her throat. Elena saw blackness shot with a sudden gray network, after which the dark closed in overwhelmingly.

Business munication Assessment

Communication can be defined as the process of receiving information and exchanging the same between two or more person (Kasper, & Kellerman, 2014). The current case study is based on the investigation and evaluation of the current munication of Class Act Limited and r mending an ideal munication strategy, which will help in solving the issues of the organisation. The study is aimed at improving the performance of Class Act Ltd by designing appropriate munication objectives along with the identification of specific brand awareness. The current munication process at Class Act Ltd is plex, which prises of several levels of management. Due to this break down or distortion may arise. The long lines of munication process and flow of munication leads to delay and distortion (Colleoni, 2013). It is found from the analysis that every layer of authority cuts down a piece of information or are reluctant to municate, especially in the upward munication process. Due to specialisation at Class Act Limited, every department is greatly concerned in their own interests and does not takes into the consideration the problems of others. It is further noticed that inappropriate attention to the message is creating misunderstanding. The main cause of inattention is credibility gap representing inconsistency between what one says and what one does, which ultimately creates, misunderstand of message (Austin, & Pinkleton, 2015). The current situation revolving Class Act Ltd reflects slow and inappropriate accountabilities of personnel in delivering messages during emergent situations. After conducting a careful research concerning the munication strategies and their elements, a ten-step munication strategy is developed to assist Class Act in achieving its performance objectives and improving the organisation munication procedure as well. The strategy is designed to improve the human relationship by promoting appropriate interaction between one another through munication. Class Act Limited needs to figure out what needs to be done in order to realise the organisation needs while creating a munication strategy. The organisation currently operates under the traditional method of munication that holds nothing with the current munication strategy and thus, it needs to start from beginning (Goetsch & Davis, 2014). The organisations current strategy does not seems to be working and it needs to realise that requires improvement. Probably expanding its channel of munication can help in developing relationships among people in terms of both formal and informal way. Step 2: Defining the goals of the organisation:   An organisation can attain success only if it understands what exactly needs to be done to achieve desired performance as a whole. If the goal of the organisation to reach out the munity then the words and symbol which used to convey the message must match with the reference and understanding of the receiver (Carnmarata et al., 2014). This will help in minimising the semantic barrier. Step 3: defining the goals of the individual within the organisation: Unlike every organisation, Class Act Limited has different projects containing goals which the pany itself want to attain outside of the organisation’s goals. These goals needs to be determined and specifically defined (Ulmer et al., 2013). The reason behind this is that when the munication strategy is being developed, there should be a consistent portrayal of message for the intended program. Step 4: Defining precise means of munication for each program: Unlike defining the objectives of individual program, it is imperative for Class Act Limited to define each means of munication for every program needs before executing the plan (Cornelissen, 2014). This process is effective in assuring that each personnel is moving in the same direction with the programs. Step 5: Defining the target audience: For Class Act Limited determining the target audience forms an indispensable element in formulating an effective strategy for munication. Without defining the appropriate audience, it is almost impossible to formulate a plan to widen the reputation of the organisation (Cummings and Worley, 2014). Step 6: Developing the key messages to be portrayed: The development of key messages to be portrayed will allow Class Act Limited to inform the target audience about their determined goals. Such messages will help in building awareness by allowing the organisation to regulate their perceptions (Miller, 2014). The messages to be transmitted by each authority should be clear and concise. Therefore, for Class Act Limited, the messages should be suitable and appropriate for the purpose of munication.   Figure 1: Principles of Effective munication for Class Act Ltd Class Act Limited should create a timeline concerning the needs of events in order to keep each individuals and authority on the same page regarding the necessary steps to be taken in the a plishment of desired organisation performance (Hrebiniak, 2013). The timeline of events should contain detailed step-by-step methodology of specific performance strategies and should be broad in terms of time taken in a plishing each of these steps. Step 8: Developing the initial plan: Strategic preparation of the initial plan is necessary in the process of developing new strategy for munication. If Class Act Limited is looking forward to indulge in marketing by expanding the public knowledge of its programme, then it must define the types of tools to be used to transmit their message among the target set of audience (Smith, 2013). Class Act Limited should also take into the consideration the time money and personnel limitations while deciding the type of munication to be implemented. A sound organisation structure for Class Act Limited would help in developing the chain of mand, which would ultimately assist in speeding up the flow of information. Thus, it is worth mentioning that authoring and accountability of each position should be clearly laid down. Class Act Limited should regulate the flow of munication in order to avoid over burdening of munication (Percy, 2014). Appropriate channel and media of munication such as fax, video conferencing, SMS etc. should be used. Figure 2: munication Strategy of Class Act Ltd Step 9:   Implementing the elements of plan: After developing the list of ideas for an effective strategy of munication, Class Act Ltd should make the use of best options for its organisation and implement the same. It is noteworthy to denote that the process of implementation should be in accordance with the time as stated in step 7. For instance if Class Act Limited is looking forward to indulge in human resource practices it can create a pool of candidates along with the number of people they are looking to pool. To do this, words in message should be reinforced through appropriate gestures or facial expression (Miller, 2014). Therefore, the tone to be used in this process should take into the consideration the physical environment and human conditions. Step 10: Assessing the elements of munication strategy: Assessing the implemented strategy of munication is the only procedure of making sure that the targeted set of audience is being reached. Under this step, the process of munication at Class Act should be well set and have been provided with sufficient time to influence the public. Class Act Ltd should ensure that evaluation is performed appropriately to assure that there are no such loose ends and skipped details (Cornelissen, 2014). The more number of time is spent in discovering the information the better it will be able to adapt to its strategy. To conclude with, the above stated evaluations and strategies seeks to examine the objective of munication and consider the total physical setting of Class Act Ltd. The munication process designed will Class Act Ltd to take opportunity as and when the right amount of message or value to the receiver arise to covey. Austin, E.W. & Pinkleton, B.E., (2015). Strategic Public Relations Management: Planning and Managing Effective munication Campaigns (Vol. 10). Routledge. Carnmarata, S., McArthur, D., & Steeb, R. (2014). STRATEGIES OF COOPERATION IN DISTRIBUTED PROBLEM SOLVING!. Readings in Distributed Artificial Intelligence, 102. Colleoni, E., (2013). CSR munication strategies for organizational legitimacy in social media. Corporate munications: an international journal, 18(2), pp.228-248. Cornelissen, J. (2014). Corporate munication: A guide to theory and practice. Sage. Cummings, T.G. and Worley, C.G., 2014. Organization development and change. Cengage learning. Goetsch, D. L., & Davis, S. B. (2014). Quality management for organizational excellence. Upper Saddle River, NJ: pearson. Hrebiniak, L. G. (2013). Making strategy work: Leading effective execution and change. FT Press. Kasper, G., & Kellerman, E. (2014). munication strategies: Psycholinguistic and sociolinguistic perspectives. Routledge. Miller, K. (2014). Organizational munication: Approaches and processes. Nelson Education. Percy, L. (2014). Strategic integrated marketing munications. Routledge. Smith, R. D. (2013). Strategic planning for public relations. Routledge. Ulmer, R. R., Sellnow, T. L., & Seeger, M. W. (2013). Effective crisis munication: Moving from crisis to opportunity. Sage Publications.

Japanese Management Systems Essay Example | Topics and Well Written Essays - 3000 words

Japanese Management Systems - Essay Example To generate profit, the organisation cannot take random decision; this will rather decline the shareholder value and also can affect the reputation of the organisation. Shareholder value is dependent on the perception and the trend of the market in which the organisation is operating and towards the ability of the corporation to produce returns to its shareholders in present as well as future context. Providing maximum returns on the investments of the shareholders help in holding their interests in the organisation. Putting it in the equation, Shareholder Value = Current Performance + Expectations for Future Performance (Davis, 2011). This helps the organisation to gain the sustainable growth by enhancing their short term and long term goals and achievements. This further helps the organisation to retain its shareholders interests in the long term basis. The paper will study the reason behind the Japanese organisations to be more oriented towards the shareholders’ value. The paper also includes the consequences faced by the management of the organisations due to incorporating of the shareholders’ value. Japanese Management System Industrialisation has always been an essential part of the Japanese development. The management systems practiced in the organisations are highly dominant in nature. And, in addition to this, economy of the nation plays a vital part in influencing the organisational development as well as tended the management to modernise in the process. During 1980s, Japan was considered to be the second largest economy in the world. This was possible because of the contribution from the industrial sectors. After the Second World War, the country is observed to have changed tremendously with regard to its economical... The paper tells that industrialisation has always been an essential part of the Japanese development. The management systems practiced in the organisations are highly dominant in nature. And, in addition to this, economy of the nation plays a vital part in influencing the organisational development as well as tended the management to modernise in the process. During 1980s, Japan was considered to be the second largest economy in the world. This was possible because of the contribution from the industrial sectors. After the Second World War, the country is observed to have changed tremendously with regard to its economical growth and industrial growth as well. This economic well doing of the country was termed as ‘economic miracle’ but later, after it burst, was named ‘the bubble’. The management system practiced in Japan was very different than the management system practiced in other nations. Confucianism can be observed in the management practice of the or ganisations. This signifies the loyalties of the Japanese labours are undoubted or Confucian. But with the changes in the market, the management system too has changed in the process. In the modernisation of Japan, the liberal market forces have played a dominant role in the organisational operations. The capital market and the stock market prices are very sensitive in nature that further tends to change the functioning of the organisations. Management practices were highly influenced by the price hike in the stock market, so managers needed to change in accordance with the price change.

The Inheritors by William Golding Essay Example | Topics and Well Written Essays - 1000 words

The Inheritors by William Golding - Essay Example The story line of the book mainly portrays the relationship between ancient or pre-historic men and the Homo sapiens. William Golding has made ‘The Inheritors’ even more conspicuous by creating one of the pre-historic men as the protagonist. Readers acquire a proximity to the various aspects of nature by reading the entire story from the view of the primitive man, who is still unknown to the evil form of the world. The Inheritors has brought into light, the imagination of the author, where he brought together primitive humans and modern Homo sapiens. Throughout the story, William Golding has asked his readers an intricate, but relevant question, i.e. â€Å"Is mankind evil?† The entire story has been based on a particular type of pre-historic men, known as the Neanderthals, who lived in a group. One of the adult Neanderthals, named Lok guides us throughout the story according to his knowledge of the world. The story narrates a peaceful and contented life of the Nea nderthals, until some modern men interfere into it and creates the sense of fear in them. The last chapter has been described from the human point of view, wherein they run away from the habitation of these men, taking away a baby Neanderthal with them. The creation of this unique book by William Golding has enlightened the readers with the fact that â€Å"evil† did not exist in human beings when they belonged to the prehistoric times. But, the introduction of modern men in their serene environment changed their views about life extensively. Inherited Violence William Golding has repeatedly concluded in the book that the Neanderthals did not know the meaning of evil and violence, but they were prone to eating dead meat of animals, which is clearly an act of violence as they were feeding on another natural creature. All types of human beings have evolved from animals that are quite callous about violence, so it has always been in the blood of the Neanderthal Homo sapiens as we ll. It has also been alleged that the Neanderthals did not kill animals to feed on them, but history says that man has killed animals to feed on them. These ideas of a non-violent mentality have been produced by the author to formulate a gap between the nearly modern men and the pre-historic ones so that modern men can be blamed at every phase of the book. Existence of Knowledge The discovery of producing fire by rubbing stones was also brought about by primitive Homo sapiens. But, the author posed the Neanderthals to be completely unaware about the world and any kind of discoveries. This is an indirect insult as no other human beings were available to teach the primitive men about any discoveries; their individual knowledge was all the help that they got. The author has put the nearly modern Homo sapiens in the shadows, concluding them as the villains and keeping the Neanderthals in the light of innocence. Man has gained knowledge with time, and the Neanderthals have done so as wel l. Instead, the violence in them has marked the chapters of world history throughout. The partiality of the author towards the primitive men is clearly visible as he has made â€Å"Lok† the protagonist, and devoted only one chapter to the modern Homo sapiens. The view of the modern men has not been given importance at all. Ignoring Science The text created by Golding on the pages of The Inheritors is good for imagination, but it does not have true scientific explanation. A portion of the book quotes â€Å"Lok’s ears spoke to him†, but just before that it has already been mentioned that Lok had actually been sleeping. The personification of Lok’s ears is impressive through literature, but science concludes that sense organs do not possess the ability to

Business Ethics Research Paper Example | Topics and Well Written Essays - 2000 words

Business Ethics - Research Paper Example The Case of Apple Jonathan Watts (2011) has laid open the lid over the assumed business ethics of such big businesses as Apple Inc., for letting its overseas supply chain damage the environment and degrade the pollution. The leading Chinese environment group has blamed the IT tycoon of not adhering to transparency in its business operations because of which the workers are suffering on health issues and lack of transparency is also causing loss of environment. The statement by the 36 Groups working for the Green Choice Initiative has heightened the controversy over the company’s incapacity in ensuring that work ethics are adhered to in the factories where ipads and iphones are being produced. Environment violations by suppliers of big IT companies are occurring to the dismay of all, the cause of which needs to be confirmed; why workers are being forced to function in such environment that is poor in safety standards. A number of tragedies are occurring at the Chinese factories ; workers are committing suicides and workplace poisonings are taking place from the heavy metal pollution. It is clearly evident that the Chinese labor is paid less and workplace safety and regulatory parameters are not enough relatively to the West (Watts, 2011). Although Apple’s supplier code of conduct vouches adherance to globally identified standards to further the cause of business ethics but accountability can not be determined by the third parties as companies like Apple do not share facts on the name of corporate confidentiality. Political confidentiality and red tape in government transactions has further deteriorated the working conditions due to non-transparency used as a cover. Apple is one of the 29 companies least interested to share relevant information about its suppliers. There are a number of companies working for Apple’s supply chain, involved in waste discharge violations. A dozen employees died unnatural deaths in Foxconn electronics in Shenzhen, a supplier of computer parts for Apple and other big IT companies operating through outsourced locations (Watts, 2011). Moren (2010) states that Apple is employing tactics such as issuing the progress report on supplier responsibility, coinciding it intelligently with the shareholders meeting. So that the company management could not be attacked aggressively by shareholders on the social responsibility issue, the report on supplier responsibility was issued just 2 days before the meeting. Apple like other American companies has been exploiting the lenient labor laws in third world countries, which can affect its reputation, as in 2006 the company’s image was tarnished with the news that workforce at Foxconn’s Langhua was working 15-hours a day and was forced to live in unhygienic conditions, as published by a British newspaper. The company level inquiry found evidence of the same and from thereon suppliers’ yearly auditing was strategized to check suppliersâ₠¬â„¢ adherence to code of conduct. The audit conducted in 2009 outlines the reforms and precautionary steps taken by the company. In the near past, in 2009 Apple initiated training programs for assembly-line workers on various educational programs such as Supplier Employee Education and Development (SEED) among others, protection programs such as reducing recruitment fee, educating workers on their rights and audit programs on component making suppliers and nonproduction suppliers to the final assembly production

Supply Chain Management and Logistics Assignment

Supply Chain Management and Logistics - Assignment Example From this discussion it is clear that Toyota should adopt Omni-channel systems by focusing to change organization, which is the execution of developments relating to heightening delivery. The way to go is Omni-channel configuration, which is propelling impact of having attributes and information open over all channels. Organization incorporates leveraging customer experience chances, process upgrades.This paper stresses that one explanation behind changing supply chains are new circulation methodologies, which are controlled by expanding client administration desires, developed business sector scope, immediate channel structures, long haul channel connections, and developing gainfulness, stabilization, and vindication. Directors should unequivocally characterize the aspects and necessities of any key organization. Exact methods and guidelines must be created with the goal, control, and consistency of yield increment across all the departments. Moreover, supervisors have to play their part by instilling trust and responsibility among employees through Corporate Social Responsibility (CSR) codes.  Toyota is a multibillion-dollar company that manufactures and supplies motor vehicles. They have a supply chain management categorized under operational and strategic. They use Strategic decisions for choices over a longer period horizon.  Production decisions are made based on the products to be produced and the various production centers, allocation of various suppliers to production plants, and to customer markets.

Should cigarette smoking be banned Essay Example | Topics and Well Written Essays - 750 words - 2

Should cigarette smoking be banned - Essay Example Even though cigarette smokers may derive satisfaction from the act, they expose themselves to a number of substances that are harmful to their health and they expose non-smokers to these substances. While it would be moral to justify their utility if the adverse effects were limited to their bodies, cigarette smoking causes harm to non-smokers and this calls for its restricted use, that can be better achieved through a legal ban. This is because regulating smoking in public places alone is not sufficient to protect non-smokers from components of tobacco that they can encounter from smokers’ breath. Substances that cigarettes contain are also harmful to smokers and the adverse effects cannot be compared to the temporary feeling that a person attain after smoking. The net effects of such components are adverse to justify a legal ban on cigarette smoking. One of the components of cigarette is tar that has long term staining effects on fingers, teeth, and respiratory tissues. It a lso sticks on respiratory linings to hinder exchange of gases, a factor that has adverse effects on other body processes. Cigarette smoke also contains carbon monoxide, a gas that is odorless and yet toxic. As a result, the gas can accumulate in an environment and threaten people’s life without being noticed and this is one of the ways in which cigarette smoking causes deaths. Cigarette also contains hydrogen cyanide, free radicals, and radioactive components that are harmful to the respiratory system and other body systems (Better Health Channel, 2013). Data from the Centers for Disease Control and Prevention also supports the need for illegalization of cigarette smoking. According to the federal agency, smoking is responsible for 20 percent of reported deaths in the United States. The data further explains that cigarette smoking causes more deaths than the combined effects of â€Å"Human

Airbus Term Paper Example | Topics and Well Written Essays - 1750 words

Airbus - Term Paper Example Airbus is a company in the aerospace industry, dealing with the manufacture of aircraft in the division of Airbus Group. Headquartered in Blagnac France, Airbus has established its manufacturing and production facilities in many other countries around the globe, with the most identifiable including German, Spain, and the United Kingdom (Norris and Wagner, 1999). According to the latest statistics, the company was able to produce 626 airlines in 2013. Three individuals namely; Bernard Lathià ¨re, Roger Bà ©teille, and Henri Ziegler founded the company in 1970. Over the years, the company’s success has been realized mainly due to the contributions of two key individuals; Fabrice Bregier, the chief executive officer and Gunter Butscheck, the chief operating officer. As at 2008, the company’s revenue was at Euros 33.10 billion. Despite diversifying their operations into many different countries, Airbus deals solely in the manufacture of commercial airlines as its only product. As at the moment, the company has 63,000 employees in its sixteen different working sites in the different countries in which the company had built its production and manufacture facilities. Currently, Airbus is considered as the world’s manufacture of the largest passenger airliner the A380 (Norris and Wagner, 1999). It is the desire of many businesses to expand to different regions that show potential success opportunities. In such a perspective, Airbus has been able to establish expansive opportunities in many different countries in the world. One of the countries is China. China is currently one of the developed countries in the world, and therefore, experiencing significant changes in terms of the business ventures (Som, 2009). The substantive rise economically by China has mainly been attributed to changes the country has made in its political and economic systems. With the current manner in which China develops

English class Essay Example | Topics and Well Written Essays - 1750 words

English class - Essay Example Alcohol also served as a source of important nutrients and was widely used for antiseptic and medicinal purpose. Apart from alcohol serving as a nutrient source, it also served as a thirst quencher and played an important function in enhancing the quality of life and enjoyment. In this case, it facilitated relaxation and increased appetite for food. While alcohol has been beneficial to many in the past and even today, alcohol has been misused by a minority of drinkers (United States 43). The misuse of alcohol in most of the countries has necessitated the drafting of laws to regulate the consumption of alcohol. These laws, according to a number of writers and scholars, were drafted with minors in mind. Most of the countries in the world, have Alcoholic Drinks laws that demand a lot of regulations from the stakeholders in the brewing and alcohol consumption sector. All these laws all over the world have one clause in common that, there is a right age to consume alcohol. Majority of cou ntries prefer 18 years and others 17 years. However, the United State of America, puts the minimum age at which one can consume alcohol at 21 years (United States 56). The reasons why the law makers put the minimum alcohol consumption age at 21 years has generated heated debate. ... In this sense, it was clear that, the national law prohibited public possession and purchase of alcoholic beverages but it failed to address the fact that persons under the age of 21 should not drink. This gap came about because â€Å"The National Minimum Drinking Age Act of 1984† defined the term â€Å"public possession,† but indicated that it did not apply in a number of place. The first place was in an established religious function where the minor, was accompanied by a parent or guardian who was 21 years and above. The second case was when alcohol was consumed for medical purposes prescribed by a licensed dentists, physician, nurse, medical institution or hospital (United States 34). The third one was in private clubs and finally, in the lawful employment by a licensed retailer, wholesaler or manufacturer. The law did not achieve its main objective because minors took advantage of the gaps and abused alcohol. The question why the law put the minimum drinking age at 21, was posed to the main lawmakers who drafted the law. Their response was that they aimed to reduce the number of car accidents caused by drunk drivers. The youth have condemned this response and called upon law makers to have put the age at 18 years because at this age, one is mature to make decisions. The United States law on elections put the age at which one can vote to be 18 years. The reason behind the age being 18 years was that an individual was mature enough to make an informed decision. In a similar manner, â€Å" National Minimum Drinking Age Act of 1984† failed to recognize that the same individual who could make an informed political decision, could also decide whether to drink or not (United States 77). Many arguments

Toyota way Essay Example for Free

Toyota way Essay With a market capitalization greater than the value of General Motors, Ford, and Chrysler combined, Toyota is also, (by far), the world s most profitable automaker. Toyota s wellknown secret weapon is Lean production the revolutionary approach to business processes that it invented in the 1950s and has spend decades perfecting. Less well known are the management principles that underlie Lean production, Lean product development, and all of Toyota s business and service processes. Today businesses around the world are attempting to implement Toyota’s radical system for speeding up processes, reducing waste, and improving quality. But are they getting beneath the surface of Lean tools and techniques to the real foundation of Toyota s success? The Toyota Way, explains Toyota’s unique approach to Lean management the 14 principles that drive Toyota s quality and efficiency-obsessed culture. You will gain valuable insights that can be applied to any organization and any business process, whether in services or manufacturing. You will discover how the right combination of long-term philosophy, processes, people, and problem solving can transform your organization into a Lean, learning enterprise the Toyota Way. Foreword When I joined Toyota after 18 years in the U.S. automobile business, I didn’t know exactly what to expect. But I was hopeful. I knew that I wasn’t comfortable with the direction that American automobile manufacturing was taking, and I felt Toyota might be different. In no time at all I noticed a fundamental difference between Toyota and my previous employers. At a Toyota/GM joint venture plant in Fremont, California, called NUMMI (New United Motor Manufacturing), I witnessed the transformation of a workforce from one of the worst in the General Motors system to one of the best in any manufacturing facility in the United States. The difference was the Toyota Way. In this book, Dr. Liker explains the management systems, thinking, and philosophy that form the foundation of Toyota’s success, providing the reader with valuable insights that can be applied to any business or situation. While there are many books that provide insight into the tools and methods of Toyota’s Production System (TPS), Professor Liker’s book is unique in its explanation of the broader principles at work in the Toyota culture. The Toyota Way is not the Japanese Way or the American Way or even the Gary Convis Way of managing. It is the fundamental way that Toyota views its world and does business. The Toyota Way, along with the Toyota Production System, make up Toyota s DNA. This DNA was born with the founders of our company and continues to be developed and nurtured in our current and future leaders. The Toyota Way can be briefly summarized through the two pillars that support it: Continuous Improvement and Respect for People. Continuous improvement, often called kaizen, defines Toyota s basic approach to doing business. Challenge everything. More important than the actual improvements that individuals contribute, the true value of continuous improvement is in creating an atmosphere of continuous learning and an environment that not only accepts, but actually embraces change. Such an environment can only be created where there is respect for people hence the second pillar of the Toyota Way. Toyota demonstrates this respect by providing employment security and seeking to engage team members through active participation in improving their jobs. As managers, we must take the responsibility for developing and nurturing mutual trust and understanding among all team members. I believe management has no more critical role than to motivate and engage large numbers of people to work together toward a common goal. Defining and explaining what the goal is, sharing a path to achieving it, motivating people to take the journey with you, and assisting them by removing obstacles those are management s reasons for being. We must engage the minds of people to support and contribute their ideas to the organization. In my experience, the Toyota Way is the best method for fulfilling this role. However, readers of this book should understand that each organization must develop its own way of doing business. The Toyota Way is the special product of the people who created Toyota and its unique history. Toyota is one of the most successful companies in the world. I hope this book will give you an understanding of what has made Toyota successful, and some practical ideas that you can use to develop your own approach to business. Gary Convis Managing Officer of Toyota and President, Toyota Motor Manufacturing, Kentucky Preface In 1982 when I first arrived as a new assistant professor at the University of Michigan, Ann Arbor, the automotive industry was in serious turmoil in the midst of a national recession. The situation seemed dire. The Ford Motor company was seriously flirting with bankruptcy. The Big 3 were losing market share fast. There was a lot of debate at the time over the root cause. The party line among Detroit auto executives was that the cause was the Japanese invasion. Japan, Inc. had banded together with industry and government colluding to set up trade barriers to prevent American cars from being sold in Japan and artificially lowering prices of Japanese cars in the United States. Of course, in the minds of U.S. companies, as long as the root cause was unfair business practices, there was no need to seriously change the way they built cars. Instead, political channels would right the wrongs. Around this time I was fortunate to be invited by David Cole and Robert Cole (two University of Michigan professors who were leading the study of the Japanese quality movement) to work on a U.S.-Japan automotive study. This research was an effort to help U.S. companies learn from the Japanese automakers. My project focused on how automakers worked with their suppliers on new product development in the U.S. and Japan. The numerous studies that made up the overall U.S.-Japan auto study covered many aspects of the industry, and all the studies collectively pointed to a single conclusion. Whatever was going on with Japan s government and the value of the yen and other macro-economic factors, Japanese auto companies were very good at engineering and building cars. They were not necessarily financial or marketing whizzes. They were not the leaders in advanced manufacturing technology, at least not in complex automation. They designed in quality and built in quality at every step of the process, and they did it with remarkably few labor hours. Not only were Japan s automakers good, their top suppliers were also world class in engineering and manufacturing, and they worked together as a team. But even in these early stages of my introduction to the auto industry in Japan, there were indications that Toyota was different from the other Japanese automakers. While the basic product development process seemed similar across the three automakers, and the top tier suppliers were all integrally part of the product development process, there was a sense of partnership between Toyota and its suppliers that we did not see as strongly in the keiretsu of Mazda and Nissan. Later, in 1991 John Campbell and I received a grant to create the Japan Technology Management Program at the University of Michigan, Ann Arbor, which I am still directing. The goals of this program are to learn about the practices that have helped the best Japanese companies become strong globally, teach what we learn to our students and industry, and encourage technically oriented students to learn about Japanese language and culture through courses and internships in Japan. This research program allowed me to continue my studies of the Japanese auto industry, and I chose to focus more intensively on Toyota, in particular its product development process and the Toyota Production System. The U.S. government grant focused on transfer of learning so I began studying Toyota’s efforts to transfer its practices to its U.S.-based subsidiaries and American companies efforts to learn from Toyota. By the early 1990s all of the Big 3 auto producers had woken up to the reality of Japanese quality and concluded that Toyota was the company to beat. They were all actively studying Toyota and creating their own versions of Toyota’s systems. They benchmarked the company on its production system, product development system, and supplier relationship management. Their great interest in Toyota’s systems has given me an opportunity to teach about Toyota’s production system and product development process, and get my hands dirty consulting to implement these systems. I have had opportunities to work in America, the United Kingdom, and Mexico in industries including automotive, paint manufacturing, nuclear fuel rod assembly, ship building, ship repair, an engineering professional organization, and lawncare equipment. I have taught lean change agents from over one thousand companies worldwide, and my participation in lean transformation has given me a deeper understanding of what is involved in transforming a culture and learning from Toyota. My studies of U.S. companies working to implement versions of the Toyota Production System led to a book I edited called Becoming Lean: Experiences of U.S. Manufacturers (Liker, 1997), winner of a Shingo Prize (in honor of Shigeo Shingo who helped create the TPS) in 1998. Articles I co-authored on Toyota’s product development system and supplier management in Sloan Management Review and Harvard Business Review also won Shingo Prizes. But it was not until I was invited to write The Toyota Way that I had an opportunity to pull together in one volume 20 years of observations of Toyota and companies learning from Toyota. Reading this book might give you the impression that I am a strong advocate for Toyota. As a professor and social scientist, I work at being objective, but I will admit I am a fan of the Toyota Way. I believe Toyota has raised continuous improvement and employee involvement to a unique level, creating one of the few examples of a genuine learning enterprise in human history—not a small accomplishment. Much of the research behind this book has come from 20 years of visits to Japan and interviews in Toyota facilities there and in the United States. When I was asked to write this book, I immediately asked Toyota for support through additional interviews specifically focused on the Toyota Way. They graciously agreed. As it turned out, they had just launched their own internal version of the Toyota Way to keep the â€Å"Toyota DNA† strong as they globalize and entrust international team members to run subsidiaries. This was the pet project of Fujio Cho, President of Toyota Motor Company, who learned the Toyota Way from one of its inventors, Taiichi Ohno, and he agreed to a rare, personal interview. I asked him what was unique about Toyota’s remarkable success. His answer was quite simple. The key to the Toyota Way and what makes Toyota stand out is not any of the individual elements. But what is important is having all the elements together as a system. It must be practiced every day in a very consistent manner—not in spurts. Over a one-year period I was able to interview over 40 Toyota managers and executives from manufacturing, sales, product development, logistics, service parts, and production engineering. I gathered over 120 hours of interviews, all transcribed. Included in these interviews were several former Toyota managers who left to apply what they learned to U.S. Companies and several suppliers to Toyota. I visited many Toyota plants, supplier plants, Toyota’s sales offices, a parts distribution center, a supplied parts cross-dock, the Arizona proving ground, and the Toyota Technical Center. I have thought about what impact I would like to make on readers of The Toyota Way. First, I have had a special opportunity to get inside the culture of a unique and high performing company and wish to share my insights. Second, Toyota is a model to many companies throughout the world so I wish to provide a different look at what makes Toyota so successful. The fundamental insight I have from my studies of Toyota is that its success derives from balancing the role of people in an organizational culture that expects and values their continuous improvements, with a technical system focused on high-value-added â€Å"flow.† This leads to my third and more challenging goal: to help other companies learn from Toyota and themselves so they can continuously improve on what they do.

Nascot and Park Essay Example for Free

Nascot and Park Essay How do the land use, housing and environmental quality in Tudor, Callowland, Nascot and Park wards of Watford affect the relative desirability of the wards? I will now discuss primary data regarding the four wards, and not to include any secondary data, including census data or researched data from the Internet. A colour coded map will provide an easy visual report of the distribution and separation of various housing types, as well a where forests and parks are laid out, and link that to the environmental quality of each of the four wards. I will discus each ward separately and then conclude it in a final paragraph at the end of this section. The concluding paragraph will contain graphs and charts to help enhance the comparisons. Of course when discussing the desirability of somewhere, you have to take into account who it is for. For example, a student would not live in a 5 bedroom detached house. PARK WARD This was the first ward visited and due to the fact that this was the first time I had visited these wards, this ward has left an indentation in my mind of my first impression of Watford. We commenced north up Hempstead road and took a left into Stratford way, where our fieldwork began. Small detached housing covered this area. The field sketch below shows you how close the houses boundaries are, as well as the style and age of the houses. When we were at the junction of Stratford Way and Parkside Drive, the first environmental quality survey was taken. The results have been tabulated within the comparison and concluding paragraph at the end of this section. We then took a right, and headed up Parkside Drive, taking into account that we were on the boundary of detached housing and the Cassiobury Park. As we continued up Parkside Drive, we were confronted with semi-detached housing immediately after Richmond Drive on the right hand side. Semi-Detached housing could now be seen on either side of the road. We were due to take the next turning on the right which led us into Langley Way. On the junction of Langley Way and Parkside Drive, the second environmental quality survey was taken. As we turned up into Langley Way, we noticed semi-detached housing on either side of the road until Richmond road on the right, and until Bellmount Wood Avenue on the left. The stream of detached housing continued from there onwards. We carried on up Langley Way, until we met a roundabout which split Langley Way and Cassiobury Drive. Our first sighting of local shops were seen on the opposite side of the roundabout, this is coloured in RED on the colour-coded map. Besides these few shops and a pub on the left hand side, detached housing was all around us. We contined up Langley Way until Devereux Drive was seen at a 90 angle to Langley Way. We proceeded left and were still surrounded by detached housing. At the top of Devereux Drive, we could see that the further up we went, the more trees and greenery were to be seen behind the houses, and at the top of the road, we took a footpath left which led us into Rough Wood. We followed the footpath round until we came into Glen Way, which was where we came across our first sightings of terraced houses. The third and final environmental quality survey for this ward was taken here. We followed Glen Way round to the right and hit the main road called Hempstead Road where we crossed onto the other side and took a left until we came across Rosecroft Drive on the right hand side. Where we left Glen Way and entered Hempstead Road, was the border between the two wards, Park and Nascot. So in summary, Park ward contains small detached houses in a calm atmosphere and well kept away from the busy Hempstead Road. Even though Cassiobury Drive, Parkside Drive and Woodland Drive are the three main roads of Park ward, they do not encounter problems of traffic which leaves Park ward as a calm and family-friendly area. The large park within the ward will indefinitely contribute to the property prices as property prices are strongly based on location, location, location, and due to the fact that they are detached, this leaves a good image in my mind of my first impression of Watford. Nascot Ward As we commenced our journey down Hempstead Road and into Rosecroft Drive, we noticed that although Hempstead Road is very busy, the houses within Rosecroft Drive and the surrounding road were fairly large detached houses. At the junction of The Ridgeway, and Rosecroft Drive, the first environmental quality survey of this ward was taken, which received high marks when taking into account its location next to an extremely busy road. We then took a right down The Ridgeway, and noticed how the houses were in good keep and fairly big. The road we were in (The Ridgeway) was fairly quiet and in good condition due to the fact that off road/private parking was available. The field sketch below, shows a typical house within Nascot ward.

The Critical Contextual Studies Media Essay

The Critical Contextual Studies Media Essay Marshall McLuhan wrote of existing in the age of re-tribalised man and residing in the global village. Throughout my research I will examine these concepts in relation to the effects of modern media, especially television and the internet, and how it has changed the way we communicate with others around the world. Canadian born theorist Marashall McLuhan (1911-1980) was an English graduate turned media analisist. His first Popular book the mechanical bride looked at advertising and it was a ground breaking piece of writing as it was the first time that anyone had ever studied advertisments as a form of communication, from then McLuhan had the concept that the content of the media was irrelevant, but the form of which the media took was the importance the medium is the message. The telephone for example as a medium has significant impact on our enviroment and the way we live and communicate however the conversation we have on the telephone affects very few people just as what we print is nothing to the effect of the idea of the printed word. This can be better explained in another quote from McLuhan: the content of a medium is like a juicey piece of meat by the burgular to distract the watchdog of the mindà ¢Ã¢â€š ¬Ã‚ ¦The effects of technology do not occur at the level of opinions or concepts, but alter sense ratios or patterns of perception steadily and without rissistance he recoginised and understood the power of media and argued how it plays an important part in shaping and structuring human culture in terms of the way we communicate and the way we experience the world. we shape our tools and then our tools shape us McLuhan also saw the importance of new media technologies as new media brings new forms of communication. Mcluhan formed the concept of hot media and cool media: In this theory McLuhan gave the lable of hot media to forms of media that stimulate only one of the human senses whilst interacting with it, for example he suggests listeing to the radio or reading a book, watching a film, Viewing a photograph or sitting in a lecture require one sense. However cool media requires more active partisipation this form of media can be Conversation, television, telephone, comics, the seminar. he belives the electonic age offers a more diverse multi sensory environment, he claims we use more of our senses with multimedia rather than singlular media and this makes us more true to our natural state. In this theory Mcluhan looks simplistically to the physical interaction in terms of senses and doesnt acknowledge the engagment the singular media has to our imagination or to our sentiment. Although McLuhan is incredibley insightful he does get critised for not leaving room for evaluation, he looks generally and broadly not looking at individuality or things suc h as values; as indicated in a dibate with Norman Mailer 1968. Re-tribalised Man McLuhan had another theory were he defined three ages of man, separated according to the means of the form of communication (media) used and which of our senses is involed. In this theory McLuhan identifies the first age was the preliterate or tribal era Where the spoken word was the main way to communicate and our hearing was our most important sense, He also identified the second age is the gutenberg Age where the main media was the written word (print) and our sight became more important than our hearing. McLuhan then goes on to suggest the third age is the electronic age of the re-tribalized Man where all our senses are involved in the interaction to the form of media. Mcluhan doesnt suggest the book or the print is not still important, there is just a shift in the nature of the book; by this he means there is change with how we interact with books and how much we depend on it. As the book before digital media was the sourse of all our information about the world and each other. before the book we relied on verbal communication to exchange information to and from each other, it was a communal interactive experience where as the book is a very private experience and he sees we are shifting back to a more social interactive way of sharing information. Mcluhan compares the writen word to an assembley line where words like parts are moving in one diraction and assembled one part at a time and he speaks of how at the time the assembley line has changed where its no longer one component at a time its now as many parts delivered mechanically all at once where ever possible. he says you relise its no longer a line but an open field , He also talkes of the tribal man in this quote The world is like a continually sounding tribal drum constantly bangingà ¢Ã¢â€š ¬Ã‚ ¦ the princess gets married in London bang bang bang we hear about ità ¢Ã¢â€š ¬Ã‚ ¦. Global Village McLuhan saw technology as having become an extension of our senses. McLuhan saw the Radio or Telephone as an extension of the ear and Television and Computer as being the extension of our eyes. These technologies allowed us to project our senses beyond our limited physical range. He saw the pace of which we can communicate through electronic media is parallel to the speed of our senses. Through technology such as the telephone, television, computer systems and the Internet, we are able to Interact with people across the world as quickly as it would take us to contact and converse with the people who inhabit the same physical space as us (i.e the people that live in the same village). To understand what McLuhan means with the term global village we need to identify what he meant by village in this metaphor. In a sense the village represents a small environment in which people can easily communicate and interact quickly and know of all the events that takes place. As McLuhan writes: Time has ceased, space has vanished. We now live in a global village a simultaneous happening McLuhan is communicating the idea that through our extended senses we can now share and experience things on a global scale, we can share things with people on the other side of the world, as if we were with people in the same physical space. McLuhan also saw the global village as a potentially invasive community in an interview McLuhan says: the global village isnt a place where you have harmony. It has extreme concern in everyone elses business and much involvement in everyone elses life. it means huge involvement in everyones affairsà ¢Ã¢â€š ¬Ã‚ ¦ The global village is as big as a planet and as small as a village post office. In many senses I think McLuhan was very insightful when talking about the global village to the shift into the digital age of which we live today, particularly when analyzing the quote above and applying it to social media such as Facebook . On sites like Facebook there is constant dramas and bickering whether this is caused by over sharing some information or people digging into someone elses information, so we can see validation in McLuhans quote. However there are many good qualities to social media too such as being instantly connected to friends and family across the world. I can also see that McLuhan also had something in his idea about certain medias being an extension of our physical selves, although he did not mean it literally one can see that todays generation are constantly attached to their mobile phones, although its not actually physically part of us we are rarely without it as if it were a detachable appendage. The device is kept at hand like a pair of glasses. I think McLuhan is not only correct when talking about the computer or telephone but also television, I think it can allow us to experience the world and some situations as close as we can without physically being there, like living life looking through a window we get to see what world wide tragedies are being broadcast in the news as if we were there viewing it for ourselves. With television we can get to experience a reality from a distance.

America The Unusual by John W Kingdon Essay -- John Kingdon America

America The Unusual by John W Kingdon The government of the United States of America is very unique. While many Americans complain about high taxes and Big Brother keeping too close an eye, the truth is that American government, compared to most foreign democracies, is very limited in power and scope. One area American government differs greatly from others is its scope of public policy. Americans desire limited public policy, a result of several components of American ideology, the most important being our desire for individuality and equal opportunity for all citizens. There are many possible explanations for the reason Americans think this way, including the personality of the immigrants who fled here, our physical isolation from other countries, and the diversity of the American population. The main ideal that keeps public policy in America extremely limited compared to other democracies is the desire for less government, a more limited government. The strong American beliefs in individualism and equality result in this desire for limited government, and thus limited public policy. American government programs are much less ambitious than those of other industrialized democratic nations. Programs in health, welfare, housing, transportaion, and many other areas are much smaller and less ambitious (Kingdon: 44). This is a direct result of the American desire for limited government. Americans don't want large programs in these areas because they more or less fear big government and believe it is inefficient and wasteful. Americans lean towards a desire for equal oppurtunity as opposed to equal results, and thus believe government should stay clear and let people either succeed or fail on their own. They believe that successful individuals are simply the ones who ac hieved more with the opportunities they were given, and that it's the job of the government to keep these opportunities equal for all, and not its job to see that everyone ends up successful. By taking the focus away from equality of results, America has become the victim of large income disparities as compared to other countries. In 1990, American households in the top decile of the income distribution had disposable incomes that were nearly six times greater than households in the bottom decile. Most other large industrialized countries showed upper incomes o... ...ass dominated and often owned most or all of the working class property (Kingdon: 69). These American workers, much more individual, were far less likely to favor a big government system where individual rights are sacrificed for a more balanced social structure. As far as Kingdon's argument that America needs more pragmatism to moderate the commitment to American ideals, I would agree that this would result in a government that better served all Americans. However, I don't think there is any possible way the United States can change the course it is on now. One problem that needs to be faced is the deterioration of the environment, and as Kingdon mentioned, increasing the gas tax would definitely cut down on the pollution. However, if a public official actually announced a new gas tax plan to cut down on emmissions, his political career would come to a crashing halt! Americans are too engrained with the ideal of individuality. Why should we care about how clean the air is when we have kids to feed and mortgages to pay? The focus is on the individual, not the community. Works Cited: Kingdon, John W. America The Unusual. Boston: Worth Publishers, Inc. 1999.

Teens and Sex - Teenage Sex :: Argumentative Persuasive Topics

Teenage Sex    Sexually active teenagers, in America, are a significant problem we must look at. A question that rings in the minds of teenagers everywhere is when to have sex. Our Catholic teachings, instruct us to wait until one is in a loving marriage to have sex. Not only is the church preaching abstinence, but now public schools are also teaching students on the advantages of abstinence. Premarital sex is a growing, and important issue. Premarital sex is usually the cause of sexually transmitted diseases, teen pregnancy, and deep, emotions of regret.    Sexually transmitted diseases flourish in a society of premarital sex, where teens have many sex partners. A direct result of this, is STD's becoming more abundant among the population. One reason for the plague of STD's is the misuse of contraceptives by teens. Many teens believe that condoms, or the pill prohibit the spread of herpes, AIDS, or other diseases, but in fact, they do not stop the spread, and no where do the products state that they do stop the spread of STDs. Three million new cases of sexually transmitted diseases among teens are reported each year. Many teens that believe nothing is wrong in committing premarital sex have intercourse with many different teens through the ages of 15 and 19, and increase the chance of spreading sexually transmitted diseases each time. With sexual intercourse on the rise with high school students, and its acceptance among the public, even more teens are having sex now, to the point that every eleven seconds a teen has sex fo r their first time. Seventy percent of these students say they were socially pressured into having sex. If society has the power to pressuring teens to have sex, society ought to use that power to educate teems about the dangers of premarital sex.    Sex before marriage has also been one of the major causes of teen pregnancy. Teens often think that pregnancy just cannot happen to them, yet teen pregnancy grows each year, and shows no stop. Carelessness is the significant factor in teen pregnancy, whether the carelessness is in contraceptive use, or choosing of a partner. Teens just use different forms of contraceptives and birth control incorrectly.

Runners High :: Definition Sports Running Papers

Runner's High Many runners have had the opportunity to experience a state of euphoria while running. While the actual state that they feel varies immensely for each individual there is a common feeling associated with the term "runner's high". When a person is asked about runner's high they typically will say that it a pleasant state that a runner might experience after a certain distance. This in fact may not be true for only runners though. Skiers, surfers, football players and wrestlers all have "highs" or moments when they feel they are working to their maximum potential and feeling on top of the world. Runner's are not the only types of athletes that experience intense emotional feelings. One must question exactly what is included in this feeling. Defining a "high" may not be all that easy, if there even is such a thing. Many people have related runner's high to the feeling of an orgasm. At this time, the body and mind are both highly stimulated and seem to elevate a person's senses. Other people have responded to the question of "What is runner's high?" by saying that when the environmental stimuli around you is near perfect and you are feeling good you are actually feeling a type of "high". We must not overlook the facts though, which include physical and physiological details to back up feelings of runner's high. Throughout time, runner's high has been debated and there is still no general definition as to what it is, or even if it exists. Looking at different personal experiences and physical evidence one can generally conclude that runner's high is a state of euphoria caused by the environmental stimuli around the runner and the biological aspects of stress associated with running. The most obvious aspects to address with runner's high are the biological and psychological aspects that can be associated with it. When the body is put under stress the mind reacts accordingly. This is why endorphins are commonly associated with runner's high. Endorphins are any of a group of opiate proteins with pain-relieving properties that are found naturally in the brain. The word "endorphine" comes from endogenous, meaning "produced within the body" and morphine, a chemical substance derived from opium that elevates mood and reduces pain. Endorphines in turn are neurotransmitters that are chemically similar to morphine.1 It has been realized that the brain responds to morphine and that morphine receptors are in the brain.

Marketing and Soft Drink Concentrate Essay

The brand Rasna is owned by Pioma Industries that introduced the concept of Soft Drink Concentrate (SDC), a segment that had been created and nurtured by the company in the Indian beverages Market. The brand was originally launched by the name of ‘Jaffe’ in 1976 and marketed with the help of Voltas, but was renamed to ‘Rasna’ in 1979. When the product did not do as well as it was expected, in 1983, the advertising was handed over to an advertising agency named Mudra Communications Ltd. Pioma Industries Limited is perhaps not a familiar name for the average Indian consumer. But Pioma’s brand Rasna is very well known. In fact, the name Rasna is almost a generic name for soft drink concentrates in Indian beverages market. Rasna’s extremely popular advertisements with the tagline â€Å"I love you Rasna† had become an integral part of the Indian advertising folklore. In March, 2002, Pioma announced a radical overhauling of its strategies for the Rasna Brand. This development was rather unexpected, as the brand had been lying dormant since long. Rasna is the market leader in the 250 Crore Indian soft drink concentrate industry. The SDC industry is miniscule compared to the 5000 crore carbonated soft drink industry (CSD). The powdered soft drink concentrate industry is worth around 90 crore. During the ‘80s, Soft Drink Concentrate (SDC) was not a known concept. For the consumers, Soft Drinks were just the aerated drinks which could be purchased in bottles and were usually consumed outdoors. Rasna came, and changed the whole mind set. COMPETITORS IN THE MARKET As the pioneers in Concentrated Soft Drink Industry in India, Rasna, never had to face any threatening from any of its competitors, be it a global player or a small local company. Powder concentrate occupy 85% of the total soft drinks concentrate market. Here, in this study, we are considering both Powder and Syrup CSD as competition for the Brand Rasna. Following are some of the competitors who tried to make their mark in the 250 Crore Indian soft drink concentrate industry: 1. Tang- Kraft Foods. 2. Sunfill- Coca Cola. 3. Fanta Fun Times- Coca Cola. 4. Sugarfree D’lite- Zydus Cadila. 5. Kissan Mr Fruit- Hindustan Unilever. The journey of a brand is not always easy. The market is very dynamic and a brand needs to keep a track of the changes in the market. Rasna had to face such challenges too. But it is the resurrection this brand has shown, through strategic marketing, in all instances that makes it stand out and lead the market. MARKET SHARE Rasna has always been recognised at large for Brand and Company. It ranks No.1 in the beverages category as â€Å"Most Trusted Brand of India†. It is listed among the top 15 brands in the country. It was awarded as the most preferred brand in the SDC category at the FMCG Most Preferred Awards 2003 and 2004 and Consumer World Award 2004. It has pioneered not only with its strong marketing strategies but also with its proper scaled distribution chain. Rasna has always concentrated on its marketing and brand building and has achieved an expertise in flavour technology. Its efficient management in production and market environments has harnessed to bring to the global consumers, technologically superior products in fruits, vegetables, beverages and confectioneries and to stand as the leader in processed food industry. Rasna has adequate and in-depth knowledge and information on Market sizes and behaviours, Growth prospects, Project Viabilities, Government Policies, Finances etc. and access to more, enabling the company to respond fast to any proposal with suitable recommendation. It believes that there is a huge and emerging market for Rasna’s kind of product range, all over the world. Rasna is capable of managing global sized manufacturing set-ups working on the most advanced technologies to cater to the huge markets, locally and globally. Rasna has managed to dominate the colossal SDC market because of its massive International operations. One of Rasna’s biggest strength is its marketing and sales set-up, through which millions of customers worldwide is experiencing the flavour of satisfaction. It provides a strong and pro-active marketing support to its distributors and importers around the world- just so that their products stand out and apart on the shelves. Timely delivery schedules of its products anywhere in the world are what have helped them to reach a strong position in the global market. Rasna has its offices in the following countries: * USA and Canada * UK and Europe * Saudi Arabia * Russia * Fiji This strong chain of distribution to large number of countries within a stipulated period of time has helped the brand gain a reputation in the market. It has also helped Rasna in creating enormous business relations all over the globe. The countries which imports Rasna products globally are as under: In recent years, the brand has had to face off challenges, though not from its direct competitors. International soft drink giants like Coca-Cola (Sunfill) and Kraft Foods (Tang) have introduced competitor products in the market. PepsiCo India too is gearing to launch a glucose-based ready-to-drink beverage under the Lehar brand that will be sold at price point of Rs.5 for a 200 ml stock-keeping unit. All of them have deep marketing pockets and standard products to lure customers away from Rasna. Even the profile of Rasna’s target audience is changing. Kids today are a lot more aware, and their parents don’t mind buying more expensive ready-to-drink products, which the MNCs have. But, true to its entrepreneurial spirit, Rasna is not about to give any ground to its rivals. Though some analysts feel that Rasna has been slow to react to the competition, Piruz Khambatta, Chairman, Rasna, still dismisses the challenge saying â€Å"water is our only competition.† According to the 2010 data, Rasna leads the SDC market. The market shares of Rasna and all the competitors are as follows: * Rasna- 97.2 % * Coca-Cola’s Sunfill – 2% * Sugarfree D’lite- 0.2% * Kissan Mr Fruit- 0.1% and * Tang- 0.5%. COMPARTIVE STUDY ON 4 Ps SCALE The Marketing Mix: Here in this study of the Brand Rasna, we are comparing the brand with its competitors available in the market on the scale of the 4 Ps. The 4 Ps of the marketing mix are: 1. Product. 2. Price. 3. Promotion. 4. Place. Product Line of Rasna: Rasna began with 9 flavours in 1982, and added the 10th in the year 1987. The company was revamped in the year 2002. * In 2002, Rasna changed its look and came up with a new logo. * The tagline of the company was also changed and with a new tagline â€Å"Relish a Gain†, Rasna has tried a deep penetration in the rural and semi-urban market. The Price of Rasna: Accessing all socio-economic class: Rasna’s sole goal has been always to make profit with the volume sale. The pricing strategy has always been the key of Rasna’s success. It targeted the mass rather than the class. * Rasna has always made its products in such a way that it can be accessible to all socio-economic classes. * Its volume sale starts at as low as 1 popular in the name of 1 ka 2. * The added sugar product Rasna Frootplus starts from 2 and goes up to 105 for the family pack. * The box pack has a starting price of 10 which can make 12 glasses of drink and is known popularly as 10 ka 12. * The family box pack is available at 35 which is enough for 32 glasses of water. * Rasna has some skus which are very interesting for regular use. The air tight jar has different pack size with price range starting from Rs.75. The company is constantly focussing on the rural market of India. So, accurate pricing is very important for the company’s growth. For Rasna, accurate pricing has been the key growth driver. They understood that the Indian market is highly segmented. And making products targeting each segment has helped a lot. Whereas pricing has been the key growth factor for Rasna, the competitors have not been able to enjoy that benefit of pricing. Only Tang is available at a sachet of 2 which is again meant for making 1 glass of drink. Likewise, the other competitors cannot even come close to the pricing strategy of Rasna. Promotion: Adding an Emotional Touch: Rasna has from its inception relied heavily on advertisement. The famous mass media campaign, â€Å"I love you Rasna† was one of India’s longest running TV ad. * The promotion of Rasna always highlighted a strong connection with its customers through brand association. * Rasna has always created a brand value by emotionally attaching the customer to their brand. * Focus of the promotion is always to promote the quality of Rasna. * Rasna spends a lot on Research on the target audience, and promotes there products accordingly. * Rasna has used child characters in their advertising campaigns, and through them the company emphasised on the quality of products which was an effective way of promotion. * Rasna has done a great deal to understand the pain of summer and to deliver a product which will ease the pain. This kind of unique and innovative marketing ideas and campaigns made Rasna the monopoly in the Soft Drink Concentrate industry till the time the competitors entered the market. Even now, no brand has been able to beat the promotional campaigns of Rasna. Going by the set standards of Rasna, we can say that the competitors have spent very less time and money understanding the Indian market and the promotional activities that works in the India. Place: Distribution Channel of Rasna: The distribution channel of Rasna follows 3 to 5 tier architecture. It follows the Super-Sub concept of distribution. The steps are as follows: 1. First the product produced in a factory which is strategically located to minimise the transportation cost. 2. The packed product is sent to various company depots across the country to distribute and meet the respective market demand. 3. From the company depot, the product is delivered to the different super stockists according to their previously placed order. 4. Then the goods are sent to the sub stockists or in some cases to the wholesale store. 5. The secondary sale from the super stockist or the sub stockist is ensured by the constant monitoring by the company personal. Rasna follows different distribution channel model according to local market demand. But for every model the end goal of the company is to deliver a quality product to the end user. With a distribution channel consisting of 35 depots across the country and 1.8 million retail outlets Rasna is bound to be the leader. Among the competitors the only one that has a good and competitive network of distribution is Sunfill by Coca Cola, but still they are not able to compete as availability with retailers is not as widespread as Rasna. COMPETITIVE ADVANTAGE The competitive advantages of Rasna are listed below: * Being the Pioneer in the market Rasna is well known and very much trusted in the Indian market. * Being in the market for a long time, Rasna knows the Indian taste the best. * Having 7 state of the art production units across the country, the production is never disturbed for any reason. * Because of the widespread distribution network, it is more close to the public. * The marketing strategies used by the company are of superior standard. * Last but not the least, the pricing of the product, which is so low that it is affordable by the lowest segment of the pyramid also. The competitive advantages of Tang are: * Being one of the largest brands of the world, Tang has the sustainability even if it is hit at the beginning. * Tang is available in variety of flavours based on local consumer’s preference. * Tang is fortified with vitamins and minerals. * It is available as powdered and ready to drink bottles. * The powdered Tang is available at low cost. The Competitive advantages of Sunfill are: * Being a brand owned by Coca Cola, the distribution cost is cheaper, so can offer the product at a low and competitive price. * The taste is superior compared to other competitive brands. * Setting up of a production unit close to the target customer segment will help in better marketing. * The company can spend substantial amount on advertising and promotion. The Competitive advantages of Sugarfree D’lite are: * It is a brand owned by a medical company, so people have trust in the product. * It contains no sugar, so it is healthier. * Has medicinal advantages. * Helps in controlling blood sugar level, at the same time gives the pleasures of a soft drink. The Competitive advantages of Kissan Mr. fruit are: * It is there in the market for a long time, so knows the customer taste and preferences. * Tastier than many of the competitor products. * Supply chain is quite strong as it’s a product owned by Hindustan Unilever. SUGGESTIONS FOR GAINING UPPER MARKET SHARE As we conclude the study on the No.1 Soft Drink Concentrate in India, Rasna, I have the following suggestions to make so that the company can gain more market share and continue to be the leader of the industry: Product- In terms of product, the following can be done: 1. Try to minimise waste in production, so that the cost of production comes down further. 2. Venture into new products, like ready to drink bottled drinks. 3. Try producing sugar free products so that even a diabetic patient can enjoy the drinks. 4. Health drinks and energy drinks is another field where the company can venture into. 5. Backward integration is another option that can be suggested to minimise the cost of production. Price- the Company can be more price effective and in turn can gain more market share if, 1. More products are offered in the lower price category. 2. Price be reduced for the larger quantity cartons or bottles. 3. New and introductory products are sold for lesser price so that people are interested in trying the new things. Promotion- In terms of promotion, the company can follow the following suggestions: 1. Use newer and cheaper modes of advertisement, like the social networking sites. 2. Spend more on Banners, posters, Hoardings. 3. Stop the use of sportspersons and celebrities, as the same doesn’t have a long standing effect on the general public. 4. Remove the time lag between the promotion and the availability of new products in the market. Place- Place plays a vital role in the success of a company or a brand. The following are my recommendations for improving the market share: 1. Go to the newer potential places which have not been tapped earlier. 2. The untimely dispatch of goods from the depot to the super stockist needs to be taken care of as it may lead to cancellation of order bookings. 3. Unavailability of goods at certain periods needs to be taken care of with a proper distribution control. 4. Promotional events along with the distribution of brochures, stickers and leaflets should be done through sub-stockists and retailers which will help in increasing the brand value. ___________________________________________________________ References: During the preparation of this project, help and references has been taken from many web sites and blogs and articles. They are mentioned here: -Rasna Pvt Ltd. Official site. -Wikipedia-the free encyclopaedia -Puneet Tandon Blogs -Economic Times -Times of India Articles -4psbusinessand marketing.com

What Can Indivuduals Do to Help Protect Environment and Why?

Environment Tables of Contents: Introduction: The environment is defined as all the elements (biotic or abiotic) that surround an individual or species, some of which directly contribute to support herself one, or as all natural conditions (physical, chemical, biological) and cultural (sociological) can act on living organisms and human activities.The twenty-first century, environmental protection has become a major issue, along with the idea of necessary degradation of both global and local, because of human pollution. The preservation of the environment is one of the three pillars of sustainable development. It is also the seventh of the eight Millennium Development, considered by the UN as â€Å"crucial to the success of the other objectives outlined in the Declaration of the Millennium Summit†. Protecting the environment is preserved and the future survival of humanity.Indeed, the environment is our source of food and drinking water. Air is our source of oxygen. The climate allows our survival. And biodi versity is a potential reservoir of drug. Preserving the environment is a matter of survival. In fact in this report we will talk about why protect the environment is important and secondly we will see how we can help to protect the environment. Protect the environment, why is it important? Protecting the environment is important for our lives, for a healthy lifestyle but also to the development of the species because there is still much to discover.That is why the protection of the environment is important, now, we will see now through food, air climate and other points of how the protect the environment is essential. * Everything we eat and drink comes from nature. Or any pollution ends up one day in our food: in the water we drink or what we eat. And these pollutants can cause us to develop diseases or malformations. Protect our food source is to preserve the survival and therefore the future of humanity. * The air is absolutely essential to our survival. We cannot survive more t han a few minutes without breathing.The air brings oxygen fuel cells. But breathing, we do not inhale that of oxygen. We absorb a lot of other things. With each breath, we inhale gases and particles that are in the atmosphere. Some of these gases and particles are harmful to our bodies. With each inspiration, we take a bit of poison. Breathing then puts our health at risk and makes us sick. While breathing should only be keep us alive. Protecting air quality is the health and therefore the future of humanity. * Our societies have ways of life adapted to current climate.If the climate changes, our societies will not fit there. Some regions will suffer serious disorders. According to the parts of the world, there will be a rise in the water, droughts, and floods repeated, severe storms†¦ These disasters will flee or decimate populations. People will have to move or change their lifestyle. Conflicts break out to live in areas spared. Flora and fauna will evolve with the changing c limate. Some plants will no longer be appropriate. Local agriculture will be affected. Parasites will spread to new areas, spreading disease to humans, plants and animals.We are already beginning to see that the overall temperature of the Earth increases. And this change is extremely fast. Nature will not have time to adapt. The current balance is upset. Careful not to damage the environment is to preserve the delicate balance of the Earth and therefore the future of humanity. * Biodiversity is the variety of plant and animal species in nature. All these species must be respected and preserved. But all these species are also necessary for the survival and future of man. Plants and animals can contribute to our health.For it is among the wildlife, sometimes unknown, that man has yet discovered or discovers drugs. These are also the wildlife that can help our agriculture. They can help improve performance and disease resistance of our plantations or our farms. Nature is a source of fu ture discoveries and solutions to our problems. It would be suicidal to destroy all that before they could benefit. Preserving biodiversity is to save a tank of future solutions to our problems. That safeguards the future of humanity. What can individuals do to help protect environment?Become more environmentally friendly is not as difficult as we might think. There are small things we can do every day to help reduce greenhouse gas emissions and our negative impact on the environment. Every action and every thought, action is environmentally friendly. Caring for the Earth is a responsibility, a privilege or a treat of citizens! Elements to return to the Developer in the previous section, we will see how man can help the environment. * For the food: we must therefore ensure that nature produces a water and healthy food in sufficient quantity.For this, we must avoid polluting the soil and seas. * For the air: we should not carelessly dismiss or distribution of chemicals in excess. We must be careful not to pollute our atmosphere. * For the climate: we must not reject it harmful gases or particles dangerous to life. We have to limit our impact on climate by reducing our emissions of greenhouse gas emissions. For our air emissions accentuate the natural greenhouse effect that contributes to heat our planet. For this, we must ensure in particular to limit our energy consumption. For the biodiversity: we must prevent the destruction of natural areas. We need to protect endangered species. There are also others simples way to preserve our environment. We can help reduce pollution just by putting our plastic bottles in a different tray. If we hesitate about the choice between two products, it is preferable to one with less packaging. Considering a building with 7000 employees that recycle all their waste paper for a year, this represents the equivalent of 400 cars off the roads. A simple motto: â€Å"The best waste is that it did not produce†¦ Turn off the light s behind us, turn off the computer (and monitor) when we do not have the utility, TV also, use compact fluorescent bulbs or LED the best rather than traditional bulbs. The standby power consumption (stand-by) devices using a current transformer (television, computer, halogen lamps) are not negligible and a power strip with switch can completely disconnect the devices when they are not used. Simple gestures, but very effective on our power consumption. The dryer (dryer) is not always essential.Enjoy the summer heat and high winds of autumn to dry our clothes (the sun is also the best stain remover and bleach for clothes! ). It is good not to let the water run all the time while we brush our teeth. If we have a toilet that continuously allowed flowing a little water, it may be several tens of litters of water per day. The use of modern toilets (or toilet bio litter) provides, without odor, water savings even greater and provides rewarding compost our waste. Conclusion: In fact, to lea ve for our children tomorrow, a world livable, breathable and clean, we must start early with them to make them understand.Do not throw paper wanders by, turning off lights, do not waste water. All this in 3 / 4 years children understand! And then, ourselves, have more responsible attitudes and do not always rely on others to make savings (gas and transportation, sorting, paper everywhere. Every detail is important, and drop-by-drop, we come to a Wed. References: (Reynaud, 2011), Sustainable development in the heart of the company (Managment, 2011), Management, Environmental (Milton, 2011), The environment site (Smouts, 2011), Sustainable Development (Baddache, 2011), Sustainable development on a daily basis