Nascot and Park Essay Example for Free

Nascot and Park Essay How do the land use, housing and environmental quality in Tudor, Callowland, Nascot and Park wards of Watford affect the relative desirability of the wards? I will now discuss primary data regarding the four wards, and not to include any secondary data, including census data or researched data from the Internet. A colour coded map will provide an easy visual report of the distribution and separation of various housing types, as well a where forests and parks are laid out, and link that to the environmental quality of each of the four wards. I will discus each ward separately and then conclude it in a final paragraph at the end of this section. The concluding paragraph will contain graphs and charts to help enhance the comparisons. Of course when discussing the desirability of somewhere, you have to take into account who it is for. For example, a student would not live in a 5 bedroom detached house. PARK WARD This was the first ward visited and due to the fact that this was the first time I had visited these wards, this ward has left an indentation in my mind of my first impression of Watford. We commenced north up Hempstead road and took a left into Stratford way, where our fieldwork began. Small detached housing covered this area. The field sketch below shows you how close the houses boundaries are, as well as the style and age of the houses. When we were at the junction of Stratford Way and Parkside Drive, the first environmental quality survey was taken. The results have been tabulated within the comparison and concluding paragraph at the end of this section. We then took a right, and headed up Parkside Drive, taking into account that we were on the boundary of detached housing and the Cassiobury Park. As we continued up Parkside Drive, we were confronted with semi-detached housing immediately after Richmond Drive on the right hand side. Semi-Detached housing could now be seen on either side of the road. We were due to take the next turning on the right which led us into Langley Way. On the junction of Langley Way and Parkside Drive, the second environmental quality survey was taken. As we turned up into Langley Way, we noticed semi-detached housing on either side of the road until Richmond road on the right, and until Bellmount Wood Avenue on the left. The stream of detached housing continued from there onwards. We carried on up Langley Way, until we met a roundabout which split Langley Way and Cassiobury Drive. Our first sighting of local shops were seen on the opposite side of the roundabout, this is coloured in RED on the colour-coded map. Besides these few shops and a pub on the left hand side, detached housing was all around us. We contined up Langley Way until Devereux Drive was seen at a 90 angle to Langley Way. We proceeded left and were still surrounded by detached housing. At the top of Devereux Drive, we could see that the further up we went, the more trees and greenery were to be seen behind the houses, and at the top of the road, we took a footpath left which led us into Rough Wood. We followed the footpath round until we came into Glen Way, which was where we came across our first sightings of terraced houses. The third and final environmental quality survey for this ward was taken here. We followed Glen Way round to the right and hit the main road called Hempstead Road where we crossed onto the other side and took a left until we came across Rosecroft Drive on the right hand side. Where we left Glen Way and entered Hempstead Road, was the border between the two wards, Park and Nascot. So in summary, Park ward contains small detached houses in a calm atmosphere and well kept away from the busy Hempstead Road. Even though Cassiobury Drive, Parkside Drive and Woodland Drive are the three main roads of Park ward, they do not encounter problems of traffic which leaves Park ward as a calm and family-friendly area. The large park within the ward will indefinitely contribute to the property prices as property prices are strongly based on location, location, location, and due to the fact that they are detached, this leaves a good image in my mind of my first impression of Watford. Nascot Ward As we commenced our journey down Hempstead Road and into Rosecroft Drive, we noticed that although Hempstead Road is very busy, the houses within Rosecroft Drive and the surrounding road were fairly large detached houses. At the junction of The Ridgeway, and Rosecroft Drive, the first environmental quality survey of this ward was taken, which received high marks when taking into account its location next to an extremely busy road. We then took a right down The Ridgeway, and noticed how the houses were in good keep and fairly big. The road we were in (The Ridgeway) was fairly quiet and in good condition due to the fact that off road/private parking was available. The field sketch below, shows a typical house within Nascot ward.

The Critical Contextual Studies Media Essay

The Critical Contextual Studies Media Essay Marshall McLuhan wrote of existing in the age of re-tribalised man and residing in the global village. Throughout my research I will examine these concepts in relation to the effects of modern media, especially television and the internet, and how it has changed the way we communicate with others around the world. Canadian born theorist Marashall McLuhan (1911-1980) was an English graduate turned media analisist. His first Popular book the mechanical bride looked at advertising and it was a ground breaking piece of writing as it was the first time that anyone had ever studied advertisments as a form of communication, from then McLuhan had the concept that the content of the media was irrelevant, but the form of which the media took was the importance the medium is the message. The telephone for example as a medium has significant impact on our enviroment and the way we live and communicate however the conversation we have on the telephone affects very few people just as what we print is nothing to the effect of the idea of the printed word. This can be better explained in another quote from McLuhan: the content of a medium is like a juicey piece of meat by the burgular to distract the watchdog of the mindà ¢Ã¢â€š ¬Ã‚ ¦The effects of technology do not occur at the level of opinions or concepts, but alter sense ratios or patterns of perception steadily and without rissistance he recoginised and understood the power of media and argued how it plays an important part in shaping and structuring human culture in terms of the way we communicate and the way we experience the world. we shape our tools and then our tools shape us McLuhan also saw the importance of new media technologies as new media brings new forms of communication. Mcluhan formed the concept of hot media and cool media: In this theory McLuhan gave the lable of hot media to forms of media that stimulate only one of the human senses whilst interacting with it, for example he suggests listeing to the radio or reading a book, watching a film, Viewing a photograph or sitting in a lecture require one sense. However cool media requires more active partisipation this form of media can be Conversation, television, telephone, comics, the seminar. he belives the electonic age offers a more diverse multi sensory environment, he claims we use more of our senses with multimedia rather than singlular media and this makes us more true to our natural state. In this theory Mcluhan looks simplistically to the physical interaction in terms of senses and doesnt acknowledge the engagment the singular media has to our imagination or to our sentiment. Although McLuhan is incredibley insightful he does get critised for not leaving room for evaluation, he looks generally and broadly not looking at individuality or things suc h as values; as indicated in a dibate with Norman Mailer 1968. Re-tribalised Man McLuhan had another theory were he defined three ages of man, separated according to the means of the form of communication (media) used and which of our senses is involed. In this theory McLuhan identifies the first age was the preliterate or tribal era Where the spoken word was the main way to communicate and our hearing was our most important sense, He also identified the second age is the gutenberg Age where the main media was the written word (print) and our sight became more important than our hearing. McLuhan then goes on to suggest the third age is the electronic age of the re-tribalized Man where all our senses are involved in the interaction to the form of media. Mcluhan doesnt suggest the book or the print is not still important, there is just a shift in the nature of the book; by this he means there is change with how we interact with books and how much we depend on it. As the book before digital media was the sourse of all our information about the world and each other. before the book we relied on verbal communication to exchange information to and from each other, it was a communal interactive experience where as the book is a very private experience and he sees we are shifting back to a more social interactive way of sharing information. Mcluhan compares the writen word to an assembley line where words like parts are moving in one diraction and assembled one part at a time and he speaks of how at the time the assembley line has changed where its no longer one component at a time its now as many parts delivered mechanically all at once where ever possible. he says you relise its no longer a line but an open field , He also talkes of the tribal man in this quote The world is like a continually sounding tribal drum constantly bangingà ¢Ã¢â€š ¬Ã‚ ¦ the princess gets married in London bang bang bang we hear about ità ¢Ã¢â€š ¬Ã‚ ¦. Global Village McLuhan saw technology as having become an extension of our senses. McLuhan saw the Radio or Telephone as an extension of the ear and Television and Computer as being the extension of our eyes. These technologies allowed us to project our senses beyond our limited physical range. He saw the pace of which we can communicate through electronic media is parallel to the speed of our senses. Through technology such as the telephone, television, computer systems and the Internet, we are able to Interact with people across the world as quickly as it would take us to contact and converse with the people who inhabit the same physical space as us (i.e the people that live in the same village). To understand what McLuhan means with the term global village we need to identify what he meant by village in this metaphor. In a sense the village represents a small environment in which people can easily communicate and interact quickly and know of all the events that takes place. As McLuhan writes: Time has ceased, space has vanished. We now live in a global village a simultaneous happening McLuhan is communicating the idea that through our extended senses we can now share and experience things on a global scale, we can share things with people on the other side of the world, as if we were with people in the same physical space. McLuhan also saw the global village as a potentially invasive community in an interview McLuhan says: the global village isnt a place where you have harmony. It has extreme concern in everyone elses business and much involvement in everyone elses life. it means huge involvement in everyones affairsà ¢Ã¢â€š ¬Ã‚ ¦ The global village is as big as a planet and as small as a village post office. In many senses I think McLuhan was very insightful when talking about the global village to the shift into the digital age of which we live today, particularly when analyzing the quote above and applying it to social media such as Facebook . On sites like Facebook there is constant dramas and bickering whether this is caused by over sharing some information or people digging into someone elses information, so we can see validation in McLuhans quote. However there are many good qualities to social media too such as being instantly connected to friends and family across the world. I can also see that McLuhan also had something in his idea about certain medias being an extension of our physical selves, although he did not mean it literally one can see that todays generation are constantly attached to their mobile phones, although its not actually physically part of us we are rarely without it as if it were a detachable appendage. The device is kept at hand like a pair of glasses. I think McLuhan is not only correct when talking about the computer or telephone but also television, I think it can allow us to experience the world and some situations as close as we can without physically being there, like living life looking through a window we get to see what world wide tragedies are being broadcast in the news as if we were there viewing it for ourselves. With television we can get to experience a reality from a distance.

America The Unusual by John W Kingdon Essay -- John Kingdon America

America The Unusual by John W Kingdon The government of the United States of America is very unique. While many Americans complain about high taxes and Big Brother keeping too close an eye, the truth is that American government, compared to most foreign democracies, is very limited in power and scope. One area American government differs greatly from others is its scope of public policy. Americans desire limited public policy, a result of several components of American ideology, the most important being our desire for individuality and equal opportunity for all citizens. There are many possible explanations for the reason Americans think this way, including the personality of the immigrants who fled here, our physical isolation from other countries, and the diversity of the American population. The main ideal that keeps public policy in America extremely limited compared to other democracies is the desire for less government, a more limited government. The strong American beliefs in individualism and equality result in this desire for limited government, and thus limited public policy. American government programs are much less ambitious than those of other industrialized democratic nations. Programs in health, welfare, housing, transportaion, and many other areas are much smaller and less ambitious (Kingdon: 44). This is a direct result of the American desire for limited government. Americans don't want large programs in these areas because they more or less fear big government and believe it is inefficient and wasteful. Americans lean towards a desire for equal oppurtunity as opposed to equal results, and thus believe government should stay clear and let people either succeed or fail on their own. They believe that successful individuals are simply the ones who ac hieved more with the opportunities they were given, and that it's the job of the government to keep these opportunities equal for all, and not its job to see that everyone ends up successful. By taking the focus away from equality of results, America has become the victim of large income disparities as compared to other countries. In 1990, American households in the top decile of the income distribution had disposable incomes that were nearly six times greater than households in the bottom decile. Most other large industrialized countries showed upper incomes o... ...ass dominated and often owned most or all of the working class property (Kingdon: 69). These American workers, much more individual, were far less likely to favor a big government system where individual rights are sacrificed for a more balanced social structure. As far as Kingdon's argument that America needs more pragmatism to moderate the commitment to American ideals, I would agree that this would result in a government that better served all Americans. However, I don't think there is any possible way the United States can change the course it is on now. One problem that needs to be faced is the deterioration of the environment, and as Kingdon mentioned, increasing the gas tax would definitely cut down on the pollution. However, if a public official actually announced a new gas tax plan to cut down on emmissions, his political career would come to a crashing halt! Americans are too engrained with the ideal of individuality. Why should we care about how clean the air is when we have kids to feed and mortgages to pay? The focus is on the individual, not the community. Works Cited: Kingdon, John W. America The Unusual. Boston: Worth Publishers, Inc. 1999.

Teens and Sex - Teenage Sex :: Argumentative Persuasive Topics

Teenage Sex    Sexually active teenagers, in America, are a significant problem we must look at. A question that rings in the minds of teenagers everywhere is when to have sex. Our Catholic teachings, instruct us to wait until one is in a loving marriage to have sex. Not only is the church preaching abstinence, but now public schools are also teaching students on the advantages of abstinence. Premarital sex is a growing, and important issue. Premarital sex is usually the cause of sexually transmitted diseases, teen pregnancy, and deep, emotions of regret.    Sexually transmitted diseases flourish in a society of premarital sex, where teens have many sex partners. A direct result of this, is STD's becoming more abundant among the population. One reason for the plague of STD's is the misuse of contraceptives by teens. Many teens believe that condoms, or the pill prohibit the spread of herpes, AIDS, or other diseases, but in fact, they do not stop the spread, and no where do the products state that they do stop the spread of STDs. Three million new cases of sexually transmitted diseases among teens are reported each year. Many teens that believe nothing is wrong in committing premarital sex have intercourse with many different teens through the ages of 15 and 19, and increase the chance of spreading sexually transmitted diseases each time. With sexual intercourse on the rise with high school students, and its acceptance among the public, even more teens are having sex now, to the point that every eleven seconds a teen has sex fo r their first time. Seventy percent of these students say they were socially pressured into having sex. If society has the power to pressuring teens to have sex, society ought to use that power to educate teems about the dangers of premarital sex.    Sex before marriage has also been one of the major causes of teen pregnancy. Teens often think that pregnancy just cannot happen to them, yet teen pregnancy grows each year, and shows no stop. Carelessness is the significant factor in teen pregnancy, whether the carelessness is in contraceptive use, or choosing of a partner. Teens just use different forms of contraceptives and birth control incorrectly.

Runners High :: Definition Sports Running Papers

Runner's High Many runners have had the opportunity to experience a state of euphoria while running. While the actual state that they feel varies immensely for each individual there is a common feeling associated with the term "runner's high". When a person is asked about runner's high they typically will say that it a pleasant state that a runner might experience after a certain distance. This in fact may not be true for only runners though. Skiers, surfers, football players and wrestlers all have "highs" or moments when they feel they are working to their maximum potential and feeling on top of the world. Runner's are not the only types of athletes that experience intense emotional feelings. One must question exactly what is included in this feeling. Defining a "high" may not be all that easy, if there even is such a thing. Many people have related runner's high to the feeling of an orgasm. At this time, the body and mind are both highly stimulated and seem to elevate a person's senses. Other people have responded to the question of "What is runner's high?" by saying that when the environmental stimuli around you is near perfect and you are feeling good you are actually feeling a type of "high". We must not overlook the facts though, which include physical and physiological details to back up feelings of runner's high. Throughout time, runner's high has been debated and there is still no general definition as to what it is, or even if it exists. Looking at different personal experiences and physical evidence one can generally conclude that runner's high is a state of euphoria caused by the environmental stimuli around the runner and the biological aspects of stress associated with running. The most obvious aspects to address with runner's high are the biological and psychological aspects that can be associated with it. When the body is put under stress the mind reacts accordingly. This is why endorphins are commonly associated with runner's high. Endorphins are any of a group of opiate proteins with pain-relieving properties that are found naturally in the brain. The word "endorphine" comes from endogenous, meaning "produced within the body" and morphine, a chemical substance derived from opium that elevates mood and reduces pain. Endorphines in turn are neurotransmitters that are chemically similar to morphine.1 It has been realized that the brain responds to morphine and that morphine receptors are in the brain.

Marketing and Soft Drink Concentrate Essay

The brand Rasna is owned by Pioma Industries that introduced the concept of Soft Drink Concentrate (SDC), a segment that had been created and nurtured by the company in the Indian beverages Market. The brand was originally launched by the name of ‘Jaffe’ in 1976 and marketed with the help of Voltas, but was renamed to ‘Rasna’ in 1979. When the product did not do as well as it was expected, in 1983, the advertising was handed over to an advertising agency named Mudra Communications Ltd. Pioma Industries Limited is perhaps not a familiar name for the average Indian consumer. But Pioma’s brand Rasna is very well known. In fact, the name Rasna is almost a generic name for soft drink concentrates in Indian beverages market. Rasna’s extremely popular advertisements with the tagline â€Å"I love you Rasna† had become an integral part of the Indian advertising folklore. In March, 2002, Pioma announced a radical overhauling of its strategies for the Rasna Brand. This development was rather unexpected, as the brand had been lying dormant since long. Rasna is the market leader in the 250 Crore Indian soft drink concentrate industry. The SDC industry is miniscule compared to the 5000 crore carbonated soft drink industry (CSD). The powdered soft drink concentrate industry is worth around 90 crore. During the ‘80s, Soft Drink Concentrate (SDC) was not a known concept. For the consumers, Soft Drinks were just the aerated drinks which could be purchased in bottles and were usually consumed outdoors. Rasna came, and changed the whole mind set. COMPETITORS IN THE MARKET As the pioneers in Concentrated Soft Drink Industry in India, Rasna, never had to face any threatening from any of its competitors, be it a global player or a small local company. Powder concentrate occupy 85% of the total soft drinks concentrate market. Here, in this study, we are considering both Powder and Syrup CSD as competition for the Brand Rasna. Following are some of the competitors who tried to make their mark in the 250 Crore Indian soft drink concentrate industry: 1. Tang- Kraft Foods. 2. Sunfill- Coca Cola. 3. Fanta Fun Times- Coca Cola. 4. Sugarfree D’lite- Zydus Cadila. 5. Kissan Mr Fruit- Hindustan Unilever. The journey of a brand is not always easy. The market is very dynamic and a brand needs to keep a track of the changes in the market. Rasna had to face such challenges too. But it is the resurrection this brand has shown, through strategic marketing, in all instances that makes it stand out and lead the market. MARKET SHARE Rasna has always been recognised at large for Brand and Company. It ranks No.1 in the beverages category as â€Å"Most Trusted Brand of India†. It is listed among the top 15 brands in the country. It was awarded as the most preferred brand in the SDC category at the FMCG Most Preferred Awards 2003 and 2004 and Consumer World Award 2004. It has pioneered not only with its strong marketing strategies but also with its proper scaled distribution chain. Rasna has always concentrated on its marketing and brand building and has achieved an expertise in flavour technology. Its efficient management in production and market environments has harnessed to bring to the global consumers, technologically superior products in fruits, vegetables, beverages and confectioneries and to stand as the leader in processed food industry. Rasna has adequate and in-depth knowledge and information on Market sizes and behaviours, Growth prospects, Project Viabilities, Government Policies, Finances etc. and access to more, enabling the company to respond fast to any proposal with suitable recommendation. It believes that there is a huge and emerging market for Rasna’s kind of product range, all over the world. Rasna is capable of managing global sized manufacturing set-ups working on the most advanced technologies to cater to the huge markets, locally and globally. Rasna has managed to dominate the colossal SDC market because of its massive International operations. One of Rasna’s biggest strength is its marketing and sales set-up, through which millions of customers worldwide is experiencing the flavour of satisfaction. It provides a strong and pro-active marketing support to its distributors and importers around the world- just so that their products stand out and apart on the shelves. Timely delivery schedules of its products anywhere in the world are what have helped them to reach a strong position in the global market. Rasna has its offices in the following countries: * USA and Canada * UK and Europe * Saudi Arabia * Russia * Fiji This strong chain of distribution to large number of countries within a stipulated period of time has helped the brand gain a reputation in the market. It has also helped Rasna in creating enormous business relations all over the globe. The countries which imports Rasna products globally are as under: In recent years, the brand has had to face off challenges, though not from its direct competitors. International soft drink giants like Coca-Cola (Sunfill) and Kraft Foods (Tang) have introduced competitor products in the market. PepsiCo India too is gearing to launch a glucose-based ready-to-drink beverage under the Lehar brand that will be sold at price point of Rs.5 for a 200 ml stock-keeping unit. All of them have deep marketing pockets and standard products to lure customers away from Rasna. Even the profile of Rasna’s target audience is changing. Kids today are a lot more aware, and their parents don’t mind buying more expensive ready-to-drink products, which the MNCs have. But, true to its entrepreneurial spirit, Rasna is not about to give any ground to its rivals. Though some analysts feel that Rasna has been slow to react to the competition, Piruz Khambatta, Chairman, Rasna, still dismisses the challenge saying â€Å"water is our only competition.† According to the 2010 data, Rasna leads the SDC market. The market shares of Rasna and all the competitors are as follows: * Rasna- 97.2 % * Coca-Cola’s Sunfill – 2% * Sugarfree D’lite- 0.2% * Kissan Mr Fruit- 0.1% and * Tang- 0.5%. COMPARTIVE STUDY ON 4 Ps SCALE The Marketing Mix: Here in this study of the Brand Rasna, we are comparing the brand with its competitors available in the market on the scale of the 4 Ps. The 4 Ps of the marketing mix are: 1. Product. 2. Price. 3. Promotion. 4. Place. Product Line of Rasna: Rasna began with 9 flavours in 1982, and added the 10th in the year 1987. The company was revamped in the year 2002. * In 2002, Rasna changed its look and came up with a new logo. * The tagline of the company was also changed and with a new tagline â€Å"Relish a Gain†, Rasna has tried a deep penetration in the rural and semi-urban market. The Price of Rasna: Accessing all socio-economic class: Rasna’s sole goal has been always to make profit with the volume sale. The pricing strategy has always been the key of Rasna’s success. It targeted the mass rather than the class. * Rasna has always made its products in such a way that it can be accessible to all socio-economic classes. * Its volume sale starts at as low as 1 popular in the name of 1 ka 2. * The added sugar product Rasna Frootplus starts from 2 and goes up to 105 for the family pack. * The box pack has a starting price of 10 which can make 12 glasses of drink and is known popularly as 10 ka 12. * The family box pack is available at 35 which is enough for 32 glasses of water. * Rasna has some skus which are very interesting for regular use. The air tight jar has different pack size with price range starting from Rs.75. The company is constantly focussing on the rural market of India. So, accurate pricing is very important for the company’s growth. For Rasna, accurate pricing has been the key growth driver. They understood that the Indian market is highly segmented. And making products targeting each segment has helped a lot. Whereas pricing has been the key growth factor for Rasna, the competitors have not been able to enjoy that benefit of pricing. Only Tang is available at a sachet of 2 which is again meant for making 1 glass of drink. Likewise, the other competitors cannot even come close to the pricing strategy of Rasna. Promotion: Adding an Emotional Touch: Rasna has from its inception relied heavily on advertisement. The famous mass media campaign, â€Å"I love you Rasna† was one of India’s longest running TV ad. * The promotion of Rasna always highlighted a strong connection with its customers through brand association. * Rasna has always created a brand value by emotionally attaching the customer to their brand. * Focus of the promotion is always to promote the quality of Rasna. * Rasna spends a lot on Research on the target audience, and promotes there products accordingly. * Rasna has used child characters in their advertising campaigns, and through them the company emphasised on the quality of products which was an effective way of promotion. * Rasna has done a great deal to understand the pain of summer and to deliver a product which will ease the pain. This kind of unique and innovative marketing ideas and campaigns made Rasna the monopoly in the Soft Drink Concentrate industry till the time the competitors entered the market. Even now, no brand has been able to beat the promotional campaigns of Rasna. Going by the set standards of Rasna, we can say that the competitors have spent very less time and money understanding the Indian market and the promotional activities that works in the India. Place: Distribution Channel of Rasna: The distribution channel of Rasna follows 3 to 5 tier architecture. It follows the Super-Sub concept of distribution. The steps are as follows: 1. First the product produced in a factory which is strategically located to minimise the transportation cost. 2. The packed product is sent to various company depots across the country to distribute and meet the respective market demand. 3. From the company depot, the product is delivered to the different super stockists according to their previously placed order. 4. Then the goods are sent to the sub stockists or in some cases to the wholesale store. 5. The secondary sale from the super stockist or the sub stockist is ensured by the constant monitoring by the company personal. Rasna follows different distribution channel model according to local market demand. But for every model the end goal of the company is to deliver a quality product to the end user. With a distribution channel consisting of 35 depots across the country and 1.8 million retail outlets Rasna is bound to be the leader. Among the competitors the only one that has a good and competitive network of distribution is Sunfill by Coca Cola, but still they are not able to compete as availability with retailers is not as widespread as Rasna. COMPETITIVE ADVANTAGE The competitive advantages of Rasna are listed below: * Being the Pioneer in the market Rasna is well known and very much trusted in the Indian market. * Being in the market for a long time, Rasna knows the Indian taste the best. * Having 7 state of the art production units across the country, the production is never disturbed for any reason. * Because of the widespread distribution network, it is more close to the public. * The marketing strategies used by the company are of superior standard. * Last but not the least, the pricing of the product, which is so low that it is affordable by the lowest segment of the pyramid also. The competitive advantages of Tang are: * Being one of the largest brands of the world, Tang has the sustainability even if it is hit at the beginning. * Tang is available in variety of flavours based on local consumer’s preference. * Tang is fortified with vitamins and minerals. * It is available as powdered and ready to drink bottles. * The powdered Tang is available at low cost. The Competitive advantages of Sunfill are: * Being a brand owned by Coca Cola, the distribution cost is cheaper, so can offer the product at a low and competitive price. * The taste is superior compared to other competitive brands. * Setting up of a production unit close to the target customer segment will help in better marketing. * The company can spend substantial amount on advertising and promotion. The Competitive advantages of Sugarfree D’lite are: * It is a brand owned by a medical company, so people have trust in the product. * It contains no sugar, so it is healthier. * Has medicinal advantages. * Helps in controlling blood sugar level, at the same time gives the pleasures of a soft drink. The Competitive advantages of Kissan Mr. fruit are: * It is there in the market for a long time, so knows the customer taste and preferences. * Tastier than many of the competitor products. * Supply chain is quite strong as it’s a product owned by Hindustan Unilever. SUGGESTIONS FOR GAINING UPPER MARKET SHARE As we conclude the study on the No.1 Soft Drink Concentrate in India, Rasna, I have the following suggestions to make so that the company can gain more market share and continue to be the leader of the industry: Product- In terms of product, the following can be done: 1. Try to minimise waste in production, so that the cost of production comes down further. 2. Venture into new products, like ready to drink bottled drinks. 3. Try producing sugar free products so that even a diabetic patient can enjoy the drinks. 4. Health drinks and energy drinks is another field where the company can venture into. 5. Backward integration is another option that can be suggested to minimise the cost of production. Price- the Company can be more price effective and in turn can gain more market share if, 1. More products are offered in the lower price category. 2. Price be reduced for the larger quantity cartons or bottles. 3. New and introductory products are sold for lesser price so that people are interested in trying the new things. Promotion- In terms of promotion, the company can follow the following suggestions: 1. Use newer and cheaper modes of advertisement, like the social networking sites. 2. Spend more on Banners, posters, Hoardings. 3. Stop the use of sportspersons and celebrities, as the same doesn’t have a long standing effect on the general public. 4. Remove the time lag between the promotion and the availability of new products in the market. Place- Place plays a vital role in the success of a company or a brand. The following are my recommendations for improving the market share: 1. Go to the newer potential places which have not been tapped earlier. 2. The untimely dispatch of goods from the depot to the super stockist needs to be taken care of as it may lead to cancellation of order bookings. 3. Unavailability of goods at certain periods needs to be taken care of with a proper distribution control. 4. Promotional events along with the distribution of brochures, stickers and leaflets should be done through sub-stockists and retailers which will help in increasing the brand value. ___________________________________________________________ References: During the preparation of this project, help and references has been taken from many web sites and blogs and articles. They are mentioned here: -Rasna Pvt Ltd. Official site. -Wikipedia-the free encyclopaedia -Puneet Tandon Blogs -Economic Times -Times of India Articles -4psbusinessand marketing.com

What Can Indivuduals Do to Help Protect Environment and Why?

Environment Tables of Contents: Introduction: The environment is defined as all the elements (biotic or abiotic) that surround an individual or species, some of which directly contribute to support herself one, or as all natural conditions (physical, chemical, biological) and cultural (sociological) can act on living organisms and human activities.The twenty-first century, environmental protection has become a major issue, along with the idea of necessary degradation of both global and local, because of human pollution. The preservation of the environment is one of the three pillars of sustainable development. It is also the seventh of the eight Millennium Development, considered by the UN as â€Å"crucial to the success of the other objectives outlined in the Declaration of the Millennium Summit†. Protecting the environment is preserved and the future survival of humanity.Indeed, the environment is our source of food and drinking water. Air is our source of oxygen. The climate allows our survival. And biodi versity is a potential reservoir of drug. Preserving the environment is a matter of survival. In fact in this report we will talk about why protect the environment is important and secondly we will see how we can help to protect the environment. Protect the environment, why is it important? Protecting the environment is important for our lives, for a healthy lifestyle but also to the development of the species because there is still much to discover.That is why the protection of the environment is important, now, we will see now through food, air climate and other points of how the protect the environment is essential. * Everything we eat and drink comes from nature. Or any pollution ends up one day in our food: in the water we drink or what we eat. And these pollutants can cause us to develop diseases or malformations. Protect our food source is to preserve the survival and therefore the future of humanity. * The air is absolutely essential to our survival. We cannot survive more t han a few minutes without breathing.The air brings oxygen fuel cells. But breathing, we do not inhale that of oxygen. We absorb a lot of other things. With each breath, we inhale gases and particles that are in the atmosphere. Some of these gases and particles are harmful to our bodies. With each inspiration, we take a bit of poison. Breathing then puts our health at risk and makes us sick. While breathing should only be keep us alive. Protecting air quality is the health and therefore the future of humanity. * Our societies have ways of life adapted to current climate.If the climate changes, our societies will not fit there. Some regions will suffer serious disorders. According to the parts of the world, there will be a rise in the water, droughts, and floods repeated, severe storms†¦ These disasters will flee or decimate populations. People will have to move or change their lifestyle. Conflicts break out to live in areas spared. Flora and fauna will evolve with the changing c limate. Some plants will no longer be appropriate. Local agriculture will be affected. Parasites will spread to new areas, spreading disease to humans, plants and animals.We are already beginning to see that the overall temperature of the Earth increases. And this change is extremely fast. Nature will not have time to adapt. The current balance is upset. Careful not to damage the environment is to preserve the delicate balance of the Earth and therefore the future of humanity. * Biodiversity is the variety of plant and animal species in nature. All these species must be respected and preserved. But all these species are also necessary for the survival and future of man. Plants and animals can contribute to our health.For it is among the wildlife, sometimes unknown, that man has yet discovered or discovers drugs. These are also the wildlife that can help our agriculture. They can help improve performance and disease resistance of our plantations or our farms. Nature is a source of fu ture discoveries and solutions to our problems. It would be suicidal to destroy all that before they could benefit. Preserving biodiversity is to save a tank of future solutions to our problems. That safeguards the future of humanity. What can individuals do to help protect environment?Become more environmentally friendly is not as difficult as we might think. There are small things we can do every day to help reduce greenhouse gas emissions and our negative impact on the environment. Every action and every thought, action is environmentally friendly. Caring for the Earth is a responsibility, a privilege or a treat of citizens! Elements to return to the Developer in the previous section, we will see how man can help the environment. * For the food: we must therefore ensure that nature produces a water and healthy food in sufficient quantity.For this, we must avoid polluting the soil and seas. * For the air: we should not carelessly dismiss or distribution of chemicals in excess. We must be careful not to pollute our atmosphere. * For the climate: we must not reject it harmful gases or particles dangerous to life. We have to limit our impact on climate by reducing our emissions of greenhouse gas emissions. For our air emissions accentuate the natural greenhouse effect that contributes to heat our planet. For this, we must ensure in particular to limit our energy consumption. For the biodiversity: we must prevent the destruction of natural areas. We need to protect endangered species. There are also others simples way to preserve our environment. We can help reduce pollution just by putting our plastic bottles in a different tray. If we hesitate about the choice between two products, it is preferable to one with less packaging. Considering a building with 7000 employees that recycle all their waste paper for a year, this represents the equivalent of 400 cars off the roads. A simple motto: â€Å"The best waste is that it did not produce†¦ Turn off the light s behind us, turn off the computer (and monitor) when we do not have the utility, TV also, use compact fluorescent bulbs or LED the best rather than traditional bulbs. The standby power consumption (stand-by) devices using a current transformer (television, computer, halogen lamps) are not negligible and a power strip with switch can completely disconnect the devices when they are not used. Simple gestures, but very effective on our power consumption. The dryer (dryer) is not always essential.Enjoy the summer heat and high winds of autumn to dry our clothes (the sun is also the best stain remover and bleach for clothes! ). It is good not to let the water run all the time while we brush our teeth. If we have a toilet that continuously allowed flowing a little water, it may be several tens of litters of water per day. The use of modern toilets (or toilet bio litter) provides, without odor, water savings even greater and provides rewarding compost our waste. Conclusion: In fact, to lea ve for our children tomorrow, a world livable, breathable and clean, we must start early with them to make them understand.Do not throw paper wanders by, turning off lights, do not waste water. All this in 3 / 4 years children understand! And then, ourselves, have more responsible attitudes and do not always rely on others to make savings (gas and transportation, sorting, paper everywhere. Every detail is important, and drop-by-drop, we come to a Wed. References: (Reynaud, 2011), Sustainable development in the heart of the company (Managment, 2011), Management, Environmental (Milton, 2011), The environment site (Smouts, 2011), Sustainable Development (Baddache, 2011), Sustainable development on a daily basis